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Definitive best practices, guidance, and thought leadership on Growth Marketing from Venture Harbour experts

Screen-Shot-2018-08-09-at-17.27.41 Content Marketing

Introducing the WordPress Content Personalization Plugin

Remember those choose your own adventure books? Well, imagine applying the ‘choose your own adventure’ concept to website content. You ask a question to your visitors, and the content on…

Content Marketing

How to Start a Blog (A Beginner’s Step-by-Step Guide)

I’m often asked by friends, clients, and in email enquiries what it takes to build a successful blog. I’ve put together this guide on how to start a blog to…

Content Marketing

SEO To-Do List: 100 Ways to Improve Your SEO

Search engine optimisation: one of the most (if not the most) controversial digital marketing topics. Some say that content marketing is the new SEO. Others say that it’s possible to link…

Screen-Shot-2014-03-31-at-15.06.41 Content Marketing

How Six Blogs Increased Their Traffic to Millions of Visitors

Mashable, ProBlogger, and KISSmetrics didn’t reach millions of people by accident. Their founders were smart, or more importantly, had smart strategies. In researching this article, I found out that Mashable…

Man reading headlines Content Marketing

Headline Writing: 19 Ways to Write Irresistible Headlines

Over the years, the function of the headline has evolved. In the days of print, it served the purpose of catching the eye. Then along came Google. With the shift…

Screen-Shot-2013-10-16-at-16.07.30 Content Marketing

4 Useful Sales Tools For Content Marketers

We are now forever enveloped in the cloak of computerisation, and so the phrases “there’s a Tool, Plugin or App for that” are being used more and more frequently amongst…

Content Marketing

How To Market Your Whitepaper – 21 Tips To Get More Readers

When it comes to B2B content marketing, case studies and white papers are usually one of the most effective ways of attracting interest from potential customers online. But how do…

infographic-anatomy Content Marketing

The Anatomy of Creating a Great Infographic

There are speculations that infographics are losing their effectiveness in content marketing. Despite making these speculations myself several years ago, I have to disagree and eat my words – infographics…

data-cables Content Marketing

5 Ways to Improve How You Use Data for Social Marketing

William Edwards-Demming, the renowned American statistician, is famous for saying “You can’t manage what you can’t measure.” What he’s less known for saying is that “the most important things cannot…