Marketing Ops

Our pick of the leading project management tools for planning and staying organised as a marketing team.

Marketing sprints are a staple of agile marketing but the hyper-productive philosophy they encompass can benefit any marketing team – especially if you ever feel your workload getting on top…

Marketing retrospectives give your team the opportunity to improve marketing processes by analysing the good and bad of your campaigns. Agile marketing teams should run a retrospective meeting at the…

Marketing meetings are a necessary evil. Necessary because they bring your team together and keep everyone focused on your goals. Evil because running meetings that don’t drain time and productivity…

The SaaS customer cycle is long and complex, requiring constant strategy, development and optimisation to maximise recurring revenue. To achieve goals at every stage of the funnel, you have to…

A marketing calendar aligns teams, improves communication, and ensures that deadlines and goals are met. Here we review the best marketing calendar software available.

Agile marketing is one of the hottest trends in the industry but it’s also one of the most misunderstood and poorly implemented. Utilised properly, agile marketing allows you to respond…

Marketing operations is a broad term but it plays a specific and crucial role in today’s successful marketing teams. As companies wrangle with growing quantities of data, an increasing number…

Struggling with underperforming campaigns? Use these 51 critical marketing metrics to spot areas for improvement and get your promotional plan back on track.

Even the most successful marketing teams can feel like they’re always playing catch-up. Consumer habits are constantly changing while evolving technology fuels further change – not only in the habits…

Marketing budgets are a tricky topic for every business and there’s no single formula that calculates the perfect budget for any given strategy. The ideal figure depends on the nature…