Why Multi-Step Lead Forms Get up to 300% More Conversions

Five years ago, I accidentally discovered that multi-steps convert really well. I had just launched an online calculator for measuring ‘comfort zones’ called (unoriginally) WhatIsMyComfortZone.com. The tool had a multi-step form that converted 53% of site visitors into ‘leads’, despite asking a lot of questions (including email, name, phone number and salary). When we tested … Continue reading Why Multi-Step Lead Forms Get up to 300% More Conversions