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With so many email marketing platforms on the market these days, picking the right one for your needs can be tricky. When it comes to sending emails in bulk, quantity is obviously going to be a key consideration. You want to be able to send as many emails as you need – without restrictions – for the lowest possible price.
That’s not the only thing you need to consider, though.
What makes a good mass email sender?
Simply blasting emails at everyone you can doesn’t count as a marketing strategy – or sound very legal, for that matter. You also need to think about how you’re going to track those emails, check how users engage with them and automate your follow up email, depending on how people respond (if at all).
Quantity isn’t the only consideration and this is something we’ll be looking at throughout this list of recommendations.
SendBlaster is a straightforward bulk email sender that allows you to create mails by editing templates from its library and then send them out to an unlimited number of contacts.
This is the key selling point of SendBlaster: you pay a one-off fee and you can send unlimited emails to an unlimited number of contacts.
Most reputable email marketing software providers charge you a monthly fee, depending on the number of contacts you want to send emails to.
There are other tools like SendBlaster that let you send unlimited emails but their reputation tends to be low and emails sent often end up in people’s junk folders.
SendBlaster is one of the few bulk senders in this category that has a strong reputation and avoids the spam algorithms of ISPs and major inbox platforms.
If you really need the power to send unlimited emails, this is one of the few platforms worth recommending.
There are a lot of downsides to using SendBlaster, though. The email templates aren’t all that inspiring, the builder isn’t up to much and you don’t get much of anything in terms of automation beyond bulk selling.
You do get reporting but it’s very basic and your integration options are basically non-existent. This is a shame because it would be great to be able to integrate with some more capable email marketing software.
Much like BulkSender, iContact allows you to send unlimited emails to your contacts via its dedicated mass email sending feature. However, iContact charges you a monthly fee based on the number of contacts you’re sending to – so you can send an unlimited number of emails but the number of people you can send them to will be restricted, based on how much you’re paying.
This the standard payment model for email marketing software these days.
So how many people can you send emails to?
Well, prices start from just $14/mo for up to 500 contacts and go as high as $299/mo for 50,000 contacts. If that’s not enough for you, you can always get a custom price for up to 5 million+ contacts, which should be enough to cover the bulkiest of email lists.
This means iContact will cost you more than SendBlaster, sooner or later. But you get a lot more in terms of email marketing tools for your money, as well as integration with Infusionsoft, if you happen to be using it as your CRM.
Aside from mass email, you also get a much better email editor, A/B testing, automation features and a whole lot more.
SendBlaster gives you more bulk sending power for less but iContact gives you so much more in other areas and this will be a common theme throughout the rest of this article.
SendinBlue is a truly sophisticated piece of email marketing software offering one of the best email builders on the market. Aside from editing templates, you can create your own design from scratch, using its drag-and-drop builder.
SendinBlue’s pricing is unique, too. Instead of charging you based on the number of contacts you’re sending to, SendinBlue sets its prices based on the number of emails you’re sending.
So you can send up to 300 emails every day for free, 40,000 per month for £15/mo and 60,000 per month for £23/mo. SendinBlue Premium gives you 120,000 email per month for £39/mo or 350,000 per month for £102/mo.
Once again, custom pricing plans are available if you need to send higher volumes.
Those prices are incredibly competitive and you’re getting a lot of additional email marketing features in terms of automation, contact segmentation and reporting. SendinBlue also has some of the best transactional email features we’ve come across, which we’re still using today here at Venture Harbour.
SendinBlue isn’t only there to help you send emails, either; it’s packed full of features to help you generate more leads and increase your email marketing list. Its form builder aims to turn your website into a stronger lead gen tool and improve the results of your inbound marketing efforts.
This is also the first platform we’ve looked at that offers serious reporting tools – crucial for gauging the performance of your emails after they’re sent out and optimising campaign for better results.
SendinBlue still has its limitations, though.
While it offers some great automation and lead generation features, it doesn’t match the industry leaders on this front. For example, there’s no customer relationship management (CMS) platform included and its lead tracking capabilities aren’t as advanced as some of its competitors (most of which are more expensive, though).
Mailchimp has become one of the biggest names in email marketing over the years although it’s now trying to position itself as a comprehensive marketing platform.
For our purposes, though, we’re going to focus mostly on the email side of things in this article. And the first thing we should say about Mailchimp is it’s got the bets email builder in the industry right now.
You won’t find a more flexible yet easy-to-use builder on the market right now.
Simplicity is a key aspect of Mailchimp, too, and you’ll see this across the entire platform. It’s easy to pick up and start rolling with from the first day, but there’s still plenty of online documentation to guide you through the basics – all in conversational English; no jargon whatsoever.
As far as sending mass emails, Mailchimp starts off very reasonable on the pricing side of things. There are four main plans available, which give you the following:
- Free: 2,000 contacts; 10,000 emails per month.
- Essentials ($9.99/mo): 50,000 contacts; 500,000 emails per month.
- Standard ($14.99/mo): 100,000 contacts; 1.2m emails per month.
- Premium ($299/mo): 200,000+ contacts; 3m+ emails per month.
So you can send up to 1.2 million emails to as many as 100,000 people for as little as $14 per month – not bad at all.
This is precisely why Mailchimp makes it onto this list.
The big problem with Mailchimp is the way it throttles features on the cheaper versions of its software, which make it difficult to get everything you need from an email marketing platform without paying up for pricier plans.
This isn’t to say Mailchimp’s more advanced features are particularly sophisticated either. There’s still a lot lacking in terms of automation, reporting and other key features for a platform that clearly wants you to pay premium prices.
Form a bulk email perspective, Mailchimp is an interesting option but it doesn’t go the distance when it comes to serious email marketing.
ActiveCampaign is unlike any of the other email platforms we’ve looked at in this list today. Now, we’re looking at some enterprise email marketing and automation software with extensive features to bring all of your marketing efforts together.
Sending bulk emails is just one of the many things you can achieve with ActiveCampaign. This platform is designed for businesses looking for an all-in-one CRM, email marketing and automation system.
You can send unlimited emails on every plan with pricing based on the number of contacts you need to manage and the number of user accounts you need. More expensive plans also get you access to more advanced features and dedicated support.
For 500 contacts, pricing starts as low as $9/mo for up to three users while the $49/mo version. At 10,000 contacts, ActiveCampaig remains highly competitive with prices ranging between $111/mo and $399/mo.
At $199/mo, ActiveCampaign’s Plus package covers you for 10,000 contacts, unlimited emails and up to 25 user accounts – plus a lot more marketing and automation features that you’ll get from most platforms in this price bracket.
As you can see, you’ll get more mass email power for your money from some of the other options we’ve looked at in this list but ActiveCampaign is the platform for businesses who want a complete email marketing, automation and CRM platform.
You won’t find better automation features, sales tracking, reporting or integrations from any of the other providers we’ve looked at and you’ll ultimately save yourself a lot of money on additional marketing software by getting everything from ActiveCampaign.
Which is the best bulk email sender?
Each of the bulk email senders we’ve looked at in this article have strengths in their own right. BulkSender gives you unlimited email sending power for a reasonable one-of fee but that’s pretty much all you’re getting for your money.
SendinBlue starts to show us what comprehensive email marketing software is capable of while keeping bulk email highly affordable. And then we have ActiveCampaign that offers less bulk, but more accuracy, with an enterprise marketing suite at reasonable prices.