Digital Marketing Blog

Drip Review: Where it shines (and where it’s quite overrated)

Drip is the unmistakable CRM designed specifically for eCommerce brands, promising to help online retailers turn leads into paying customers. The self-titled ECRM aims to help you guide prospective customers along the buying process and personalise the entire experience to maximise sales, repeat purchases and customer value. There’s a lot to like about Drip, too, […]

The Ultimate Guide to Systemising Your Business

If you’ve ever read those success stories of modern tech startups and wondered how on Earth they managed to turn a bedroom venture into a multi-billion enterprise, you’re going to want to keep reading. The answer is systemisation. A small business doesn’t suddenly generate 100,000 leads by running a single ad campaign on Google. More […]

5 Ways to Use Live Chat Software & Chatbots For Lead Generation

No doubt you’ve noticed the drastic increase in live chat widgets on websites over the past few years. This has coincided with the rise of chatbots – a new spin on the live chat concept that capitalises on the rise of instant messaging apps and social media. The question is: does this technology really work […]

10 Ways to use LinkedIn for B2B Lead Generation

LinkedIn is renowned as the social network for B2B marketing but getting results from the platform isn’t as straightforward as you might hope. You can’t just fill out your company page with some basic details, send out a few invitations to connect with your old colleagues and expect the magic to happen. LinkedIn gives you […]

Marketo Review: Where it shines (and where it’s quite overrated)

Marketo is one of the biggest names in marketing software, offering a wide range of solutions for businesses of all sizes – from marketing automation to lead management, email marketing, analytics and more. If you’re looking to ramp up your marketing efforts with some solid technology, Marketo will undoubtedly be on your list of options. […]

5 White Label Email Marketing Tools for Agencies

If you’re an agency looking to add email marketing to your services, you’re going to need some white label software that allows you to manage multiple client accounts and apply your own branding. As a professional agency, you don’t really want software logos all over your reports and dashboards, especially if you provide client access […]

Unbounce Review: Is it the best landing page builder?

Landing pages have always been tricky for us here at Venture Harbour. Our developers are normally busy with building new products and optimising our existing ones but our marketing team needs landing pages built regularly and quickly – they don’t want to be waiting for a few weeks while each one is designed and developed […]

10 Best PPC & Remarketing Agencies in 2019

Choosing a PPC agency can be nervy because you’re putting ad budget on the line from day one. It’s important you choose an agency that’s going to get results – within budget and in a reasonable time-frame – but this is easier said than done. The good news is we’ve got ten of the best […]

Leadpages Review: Where it shines (and where it’s quite overrated)

Leadpages is one of the most popular landing page builders for small and medium-size businesses. Calling itself “the most effective, affordable way for small businesses to connect with an audience, collect leads, and close sales,” Leadpages promises to help you build landing pages, pop-ups and alert bars easily. In fairness, that makes Leadpages sound like […]

The Beginner’s Guide to Conversion Rate Optimisation

Conversion rate optimisation (CRO) is a crucial strategy for getting the best performance out of your website and maximising the return on investment (ROI) from your marketing spend. Traffic isn’t free and the more visitors who leave your website without converting, the bigger the dent in our profit is going to be. Highly-optimised pages convert […]

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