Digital Marketing Blog
I’ve heard a lot of talk over the last couple of years about the sales funnel being dead. What a load of nonsense. It’s not that long ago these sorts were telling us SEO is dead or – more recently – that web …
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Last year, all we seemed to hear about was the chatbot takeover but the technology hasn’t lived up to the hype so far. I’ve said before that chatbots have all the potential to change how brands and consumers interact, but this won’t happen until …
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The golden rule of web form optimisation is simple: shorter forms mean higher conversions. But is this really the case? Yes, shorter forms generally require less work from users and logic suggest fewer form fields reduce friction. Generally speaking, this is a good design principle to …
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With landing page builders like Unbounce and Instapage so readily available – not to mention years worth of best practices to fall back on – the visual side of landing page design isn’t the challenge it once was.
Unfortunately, none of this helps you when it comes to …
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Landing pages are one of your most important lead generation tools, but the majority of examples you’ll come across are uninspiring, to say the least. Despite all the design guidelines and best practices available these days, I see far too many brands make the same mistakes time and …
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Chatbots were the biggest talking point in marketing last year, hyped up to be the next big thing about to shake up the entire industry. Except things haven’t really panned out that way in 2017 so far and people are starting to question whether the …
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One lead generation strategy many businesses overlook is using quizzes and surveys to get people involved with brands for the first time. I don’t particularly mind this because most implementations of quizzes and surveys I come across leave a lot to be desired. They tend to …
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Salesforce is one of the best CRM platforms you’ll find on the market, enabling you to automate all kinds of lead nurturing and customer management processes. It’s a powerful piece of software, there’s no doubt about that, and while it’s not designed to be a …
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Last month, LinkedIn rolled out an exciting new feature for lead generation ads. Lead Gen Forms are designed to increase mobile conversion rates by placing CTAs on your ads, making it easier for users to take action.
LinkedIn says 80% of engagement with sponsored …
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