Digital Marketing Blog

By Aaron Brooks
 • 
6 days ago

Web forms rarely get the attention they deserve when it comes to conversion optimisation. Most brands settle for the same old designs, which are typically built on design principles from half a decade ago – or more. Times have changed.

Modern web forms (or at …
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By Aaron Brooks
 • 
1 week ago

Marketing today is all about generating targeted leads with a proven potential to buy. Generic homepages don’t really cut it anymore and it takes a suite of landing pages to pinpoint specific consumer needs.

Unfortunately, landing pages don’t build themselves but the good news is …
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By Aaron Brooks
 • 
4 weeks ago

Since 2012, our team have built eight online businesses that have collectively grown by 330% or more per year. We’re extremely proud of this growth, but we wouldn’t have been able to achieve it without the tools that have enabled us to scale and systemise …
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By Aaron Brooks
 • 
2 months ago

According to the latest Webinar Benchmarks Report from ON24, the average webinar attendance rate is 46%. This is pretty consistent with the results from previous studies and the 40-50% target is generally accepted across the board.

So we were a little disappointed by the fact …
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By Aaron Brooks
 • 
2 months ago

Marketing conferences are big business these days but the truth is most of them are pretty naff. You cough up a wedge of cash on tickets and travel expenses for a bunch of company owners trying to shove their product down your throat. They’re not …
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By Aaron Brooks
 • 
2 months ago

Love them or hate them, exit-intent popups are a favourite lead generation strategy. They’re not without controversy though. We’re talking about one of the most divisive topics in the industry: a clash between conversion optimisation and the impact on user experience.

On the side of exit …
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By Aaron Brooks
 • 
2 months ago

I’ve heard a lot of talk over the last couple of years about the sales funnel being dead. What a load of nonsense. It’s not that long ago these sorts were telling us SEO is dead or – more recently – that web …
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By Aaron Brooks
 • 
2 months ago

Last year, all we seemed to hear about was the chatbot takeover but the technology hasn’t lived up to the hype so far. I’ve said before that chatbots have all the potential to change how brands and consumers interact, but this won’t happen until …
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By Aaron Brooks
 • 
2 months ago

The golden rule of web form optimisation is simple: shorter forms mean higher conversions. But is this really the case? Yes, shorter forms generally require less work from users and logic suggest fewer form fields reduce friction. Generally speaking, this is a good design principle to …
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