The Bootstrapped Startup Blog

A Marketing Plan for Agile Marketers

Once a reasonable way of aligning teams, marketing plans are relics of an outdated way…

Marcus Taylor

10 Best Email Marketing Software & Email Automation Tools of 2021

You want to grow your business - and need email marketing software that’s easy to…

Marcus Taylor

The Ultimate Startup Marketing Strategy

Two fundamental truths exist when marketing a startup. One is that a great product alone…

Marcus Taylor

We’re No Longer Focusing on Leadformly

It's with mixed emotions that we're ending work on Leadformly today. As many of you…

Marcus Taylor

Marketing Management: A Tiny MBA in 20 Minutes

Are you responsible for your company's promotional success? Launch high-ROI campaigns and prove your worth…

Tyler

5 Best GDPR & HIPAA Compliant Email Marketing Tools & CRMs

Data technology has advanced significantly over the past few decades to a point where companies…

Aaron Brooks

Everything You Need to Know About Marketing Ops

Marketing operations is a broad term but it plays a specific and crucial role in…

Aaron Brooks

Instagram Influencer Marketing from the Ground Up

Get the Instagram influencer marketing playbook on what influencer marketing is, and how to launch…

Tyler

Autopilot Review: Is It The Best Marketing Automation Software?

Autopilot is a dedicated marketing automation platform that's made a real name for itself since…

Aaron Brooks

The Marketing Mix: Build a Complete Strategy With the 7Ps

"The marketing mix" aims to provide a complete framework for modern business models and marketing…

Aaron Brooks

How to Use Marketing Segmentation to Improve Marketing Campaigns

Marketing segmentation is one of the easiest ways to boost revenue, but 89% of marketers…

Tyler

15 Marketing Tactics That Work (And How to Plan Them)

Are you getting an ROI from your marketing tactics? Here are 15 proven marketing tactics…

Tyler

51 Critical Marketing Metrics (And How to Use Them)

Struggling with underperforming campaigns? Use these 51 critical marketing metrics to spot areas for improvement…

Tyler

Target Audience: The Art & Science of Finding Your Ideal Buyers

Learn the 4-step process to finding your target audience. Discover the steps most marketers miss…

Tyler

Marketing Teams: How to Structure & Manage Them Effectively

Even the most successful marketing teams can feel like they're always playing catch-up. Consumer habits…

Aaron Brooks

What is Growth Marketing? With 30+ Examples, Tactics & Hacks

If your marketing strategies are all focused on maximising sales at the top of the…

Aaron Brooks

How to Implement Agile Marketing

63% of CMOs say traditional advertising is dying. Is your business flexible enough to change?…

Tyler

Marketing Budget: The Complete Guide

You know you need a marketing budget, but you don't know where to start. Our…

Tyler

The Ultimate Guide to Building a Go-To-Market Strategy

Don’t market your new products without a clear roadmap to success. Our ultimate guide outlines…

Tyler

21 Marketing Experiments & Test Ideas

Marketing success doesn't just happen; it's a progressive path of testing, experiments and learning -…

Aaron Brooks

ROI Calculator: How to Calculate Your Marketing ROI

Proving the value of marketing campaigns can be difficult, especially at the earlier stages of…

Aaron Brooks

30+ Best Free Marketing Tools

Marketing tools are designed to help your business grow by making your strategies more effective…

Aaron Brooks

Best Business Plan Software [10 Solutions Compared]

Don’t guess your way through business plan creation. Check out our top 10 picks for…

Tyler