The Bootstrapped Startup Blog

The Ultimate Marketing Plan in 5 Steps

Create an agile marketing plan in five steps using the same battle-tested process (and templates)…

Marcus Taylor

10 Best Email Marketing Software Tools of 2021

We surveyed 1,700+ businesses in the process of changing email software to find out which…

Marcus Taylor

The Ultimate Startup Marketing Strategy

28 lessons for rapid startup growth from our own portfolio – and the growth teams…

Marcus Taylor

How to Run a Marketing Retrospective

Marketing retrospectives give your team the opportunity to improve marketing processes by analysing the good…

Aaron Brooks

How to Run an Effective Marketing Meeting (Template Agenda)

Marketing meetings are a necessary evil. Necessary because they bring your team together and keep…

Aaron Brooks

Marketing Forecasting: 10 Steps to Get it Right

In today's data-driven world, insights should guide every marketing decision - no guesswork; no assumptions.…

Aaron Brooks

Growth Marketing Software: 10 Essential Tools for Growth Marketers

Growth marketing is the life force of companies determined to build bigger, faster. It combines…

Aaron Brooks

17 Free-to-Paid Upselling Strategies For SaaS Companies

For SaaS companies, the first major conversion goal is signing users up to a free…

Aaron Brooks

50 Essential Metrics & KPIs for SaaS Marketers

The SaaS customer cycle is long and complex, requiring constant strategy, development and optimisation to…

Aaron Brooks

11 Best CRO Software for SaaS Companies

SaaS companies have to optimise the entire customer journey to convert leads into customers and,…

Aaron Brooks

SaaS Lead Nurturing: 35+ Strategies to Turn Leads Into Paying Customers

Turn leads into paying customers with these lead nurturing strategies.

Aaron Brooks

SaaS Lead Generation: 27 Strategies For Software Companies

For SaaS companies, lead generation is the first step in a long customer cycle. You…

Aaron Brooks

19 Email Marketing Strategies For SaaS Companies

Email marketing is the most important digital channel for SaaS companies, covering the whole customer…

Aaron Brooks

10 SaaS Subscription Billing Software Platforms Compared

We compare the top SaaS billing platforms head-to-head, so you can choose the right tool…

Aaron Brooks

10 Affiliate Marketing Software & Tracking Tools Compared

We compare the top affiliate marketing platforms head-to-head, so you can choose the right tool…

Aaron Brooks

SaaS Pricing: A Guide to Models, Strategies & Psychological Hacks

Pricing is the most important strategic aspect of a SaaS product. Growing software companies have…

Aaron Brooks

Marketing Strategy: The Ultimate Guide

We've shared everything that should be in your strategy, from goal forecasting to audience research…

Aaron Brooks

SaaS Customer Retention: 19 Strategies To Keep Users Paying

Two-thirds of companies experience churn rates of 5% or more but the numbers often look…

Aaron Brooks

9 Marketing Calendars & Planning Tools Compared

Here are our picks for the 9 best marketing calendar software and planning tools for…

Marcus Taylor

8 Must-Have Digital Marketing Platforms

Check out our top 8 picks for the best marketing platforms for your growing business.…

Marcus Taylor

10 Must-Have Marketing Tools for SaaS Companies

We compare the top marketing tools for SaaS companies head-to-head, so you can choose the…

Aaron Brooks

How to Increase MQLs for SaaS Companies

We've rounded up the top strategies for increasing demos, trials and qualified prospects for software…

Aaron Brooks

Agile Marketing: The Ultimate Guide

Agile marketing is one of the hottest trends in the industry but it's also one…

Aaron Brooks

How to grow a SaaS business

The Ultimate Marketing Plan in 5 Steps

10 Best Email Marketing Software Tools of 2021

The Ultimate Startup Marketing Strategy

How to Run a Marketing Retrospective

How to Run an Effective Marketing Meeting (Template Agenda)

Marketing Forecasting: 10 Steps to Get it Right

Growth Marketing Software: 10 Essential Tools for Growth Marketers

17 Free-to-Paid Upselling Strategies For SaaS Companies

50 Essential Metrics & KPIs for SaaS Marketers

11 Best CRO Software for SaaS Companies

SaaS Lead Nurturing: 35+ Strategies to Turn Leads Into Paying Customers

SaaS Lead Generation: 27 Strategies For Software Companies

19 Email Marketing Strategies For SaaS Companies

10 SaaS Subscription Billing Software Platforms Compared

10 Affiliate Marketing Software & Tracking Tools Compared

SaaS Pricing: A Guide to Models, Strategies & Psychological Hacks

Marketing Strategy: The Ultimate Guide

SaaS Customer Retention: 19 Strategies To Keep Users Paying

9 Marketing Calendars & Planning Tools Compared

8 Must-Have Digital Marketing Platforms

10 Must-Have Marketing Tools for SaaS Companies

How to Increase MQLs for SaaS Companies

Agile Marketing: The Ultimate Guide

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