Digital Marketing Blog

By alessiacamera
 • 
2 days ago

In 2017, there are several important trends that marketers should focus on, from AI and machine learning, to chatbots and VR. All of these new channels and strategies are organised around a very simple concept: businesses needs to embrace a customer-centric approach. In this …
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By Aaron Brooks
 • 
6 days ago

Let’s cut to the chase; every user that comes to your website and doesn’t convert is a waste of your time and marketing budget. Maximising the number of people who take profitable actions on your site is your top priority and, in the moment that …
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By Carlo Pacis
 • 
3 weeks ago

As a B2B marketer, lead generation is key.

Your target customers need a little more convincing when it comes to selling them on your products or services than someone selling t-shirts.

Because of this, generating high-quality leads and nurturing them with email is a …
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By Marcus Taylor
 • 
2 months ago

Over the past three years, we’ve used ActiveCampaign on eight of our ventures.

In this guide, I’ve shared 20 ways that you can use ActiveCampaign to scale up your business via automation and a more systemised approach to sales & marketing, based on …
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By Marcus Taylor
 • 
2 months ago

If you’re looking for the usual landing page advice like ‘change your buttons from blue to orange’ or ‘reduce your form fields’, you’re in the wrong place.

In this BS-free article, you’ll learn the most effective techniques and processes that I’ve come across in 9 …
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By Shane Barker
 • 
3 months ago

So you’re on the lookout for tactics to draw in more customers through an effective digital marketing campaign. Maybe you’ve been focusing your efforts on digital marketing and website optimisation, which have yielded good results. But have you tried optimising your email marketing tactics? With …
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By Tom Jager
 • 
3 months ago

Landing pages are a fundamental part of any website because they form your website’s first impression.

They are used to perform a lot of important responsibilities, including an increase of brand awareness, promotion of a new product or service, collection of feedback, conversion of …
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By Marcus Taylor
 • 
4 months ago

Whether you’re marketing an eCommerce site, a SaaS company, a blog, or a Fortune500 company, traffic segmentation has the potential to transform your lead generation results, by enabling you to deliver the right experience, to the right person, at the right time.

Before I explain …
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By Marcus Taylor
 • 
4 months ago

Despite the overwhelming popularity of WordPress, Drupal is still one of the internet’s most popular open-source content management systems. Because it’s not the most popular CMS, finding a decent theme to use for your website can be difficult.

The best themes should be clean, …
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