Digital Marketing Blog

By Marcus Taylor
 • 
5 hours ago

If you’re looking for the usual landing page advice like ‘change your buttons from blue to orange’ or ‘reduce your form fields’, you’re in the wrong place.

In this BS-free article, you’ll learn the most effective techniques and processes that I’ve come across in 9 …
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By Shane Barker
 • 
4 weeks ago

So you’re on the lookout for tactics to draw in more customers through an effective digital marketing campaign. Maybe you’ve been focusing your efforts on digital marketing and website optimisation, which have yielded good results. But have you tried optimising your email marketing tactics? With …
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By Tom Jager
 • 
1 month ago

Landing pages are a fundamental part of any website because they form your website’s first impression.

They are used to perform a lot of important responsibilities, including an increase of brand awareness, promotion of a new product or service, collection of feedback, conversion of …
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By Marcus Taylor
 • 
2 months ago

Whether you’re marketing an eCommerce site, a SaaS company, a blog, or a Fortune500 company, traffic segmentation has the potential to transform your lead generation results, by enabling you to deliver the right experience, to the right person, at the right time.

Before I explain …
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By Marcus Taylor
 • 
2 months ago

Despite the overwhelming popularity of WordPress, Drupal is still one of the internet’s most popular open-source content management systems. Because it’s not the most popular CMS, finding a decent theme to use for your website can be difficult.

The best themes should be clean, …
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By Marcus Taylor
 • 
4 months ago

Last year we had to turn away 300+ qualified leads.

After four years of trial and error, Venture Harbour reached full-capacity, with 100’s of leads on a waiting list. I say this not to brag, but to provide some credibility before I share any advice.


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By Marcus Taylor
 • 
5 months ago

Five years ago, I accidentally discovered that multi-steps convert really well.

I had just launched an online calculator for measuring ‘comfort zones’ called (unoriginally) WhatIsMyComfortZone.com. The tool had a multi-step form that converted 53% of site visitors into ‘leads’, despite asking a lot of …
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By Marcus Taylor
 • 
7 months ago

Last year, I spent a lot of time experimenting with and implementing lead generation strategies for a B2B financial software company. It had its challenges, but I learnt some invaluable techniques on how to drive more product demos.

Below are five tips that I …
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By Marcus Taylor
 • 
7 months ago

One of my favourite things about running Leadformly is that we’re constantly learning from form optimisation and design experiments.

Below are 58 of the best insights I’ve come across on form design from seeing countless form design A/B tests, and studying the work of …
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