There are plenty of marketing statistic articles out there, promising to deliver the most important data points from 2020. And, once you start reading them, you find out they’re actually stuffed without dated stats from 2015 that mean nothing in today’s marketing landscape. So here they are: 19+ up-to-date marketing stats that actually matter in […]
Productivity has become a top priority for businesses and individuals in recent with this performance metric getting more attention than ever before. There’s a boom in productivity software and philosophies, too, which is good in the sense that we’ve got plenty of tools on our side. However, the negative side of this is that there […]
In conversion rate optimisation (CRO), there’s this terrible misconception that friction is a bad thing. Marketers, software companies and self-proclaimed experts are constantly telling us that we need to reduce friction at all costs (normally via expensive CRO software) to maximise conversion rates. What a load of nonsense. Friction isn’t inherently a bad thing. It’s […]
According to research from Salesforce, 75% of business buyers expect the companies they buy from to provide personalised experiences, anticipate their individual needs and provide relevant suggestions. Separate research has found that 57% online buyers are happy to exchange personal data in return for personalised offers or discounts. While a similar majority of 58% say […]
With 2019 coming to a close, it’s time to start thinking about next year’s growth targets and the strategies you’ll need to place to achieve them. For 2019, 67% of B2B marketers said their top priority was generating more sales leads, according to research (PDF) from Sagefrog Marketing Group. However, lead generation is only step […]
Productivity is a priority for every business and there’s all kinds of advice out there on how to achieve this. The problem is, most of this information comes from opinion or sales pitches and it can be difficult to find advice that’s based on solid scientific findings on workplace productivity. So, in this article, we’re […]
According to growth figures from the Office of National Statistics, 50% of the UK’s workforce is set to work remotely at least once per week in 2020. The rise of remote working means businesses and team managers need to adapt to having a workforce spread out across multiple locations. This raises a number of unique […]
As we discussed in our recent post looking at 10 common remote work challenges, maximising productivity is one of the biggest challenges people face – both inside and outside of the office. Workplace productivity is obviously important to any business but it’s also something that directly impacts the work-life balance of individuals. Achieving productivity can […]
Studies have found remote workers are more productive, healthier and enjoy a more positive work-life balance. The benefits for workers and businesses alike are driving a workplace revolution – one that’s projected to see 50% of the UK workforce working remotely to some extent by 2020. A lot of studies have been conducted on remote […]
With remote working sharply on the rise (50% of the entire UK workforce is expected to work remotely at some capacity by 2020), more people are getting the day’s tasks done at home. According to Buffer’s 2019 State of Remote Report, despite having the freedom to work from anywhere, the vast majority of remote workers […]