The Bootstrapped Startup Blog

The Ultimate Marketing Plan in 5 Steps

Once a reasonable way of aligning teams, marketing plans are relics of an outdated way…

Marcus Taylor

10 Best Email Marketing Software & Email Automation Tools of 2021

We surveyed 1,700+ marketers in the process of changing email software to find out which…

Marcus Taylor

The Ultimate Startup Marketing Strategy

28 lessons for rapid startup growth from our own portfolio – and the growth teams…

Marcus Taylor

SaaS Lead Nurturing: 35+ Strategies to Turn Leads Into Paying Customers

Turn leads into paying customers with these lead nurturing strategies.

Aaron Brooks

SaaS Lead Generation: 27 Strategies For Software Companies

For SaaS companies, lead generation is the first step in a long customer cycle. You…

Aaron Brooks

19 Email Marketing Strategies For SaaS Companies

Email marketing is the most important digital channel for SaaS companies, covering the whole customer…

Aaron Brooks

10 SaaS Subscription Billing Software Platforms Compared

We compare the top SaaS billing platforms head-to-head, so you can choose the right tool…

Aaron Brooks

10 Affiliate Marketing Software & Tracking Tools Compared

We compare the top affiliate marketing platforms head-to-head, so you can choose the right tool…

Aaron Brooks

SaaS Pricing: A Guide to Models, Strategies & Psychological Hacks

Pricing is the most important strategic aspect of a SaaS product. Growing software companies have…

Aaron Brooks

Marketing Strategy: The Ultimate Guide

Marketing success doesn't happen by accident - not consistently, anyway. Sometimes, company's can luck their…

Aaron Brooks

SaaS Customer Retention: 19 Strategies To Keep Users Paying For Your Software

Two-thirds of companies experience churn rates of 5% or more but the numbers often look…

Aaron Brooks

9 Marketing Calendars & Planning Tools Compared

Here are our picks for the 9 best marketing calendar software and planning tools for…

Marcus Taylor

8 Must-Have Digital Marketing Platforms

Check out our top 8 picks for the best marketing platforms for your growing business.…

Marcus Taylor

10 Must-Have Marketing Tools for SaaS Companies

We compare the top marketing tools for SaaS companies head-to-head, so you can choose the…

Aaron Brooks

How to Increase MQLs for SaaS Companies

SaaS marketers' priority is generally to capture as many leads as possible with the aim…

Aaron Brooks

Agile Marketing: The Ultimate Guide

Agile marketing is one of the hottest trends in the industry but it's also one…

Aaron Brooks

SaaS Marketing: 30 Examples of What Works

While SaaS marketing uses the same channels as traditional forms of digital marketing, its core…

Aaron Brooks

We’re No Longer Focusing on Leadformly

It's with mixed emotions that we're ending work on Leadformly today. As many of you…

Marcus Taylor

Marketing Management: A Tiny MBA in 20 Minutes

Are you responsible for your company's promotional success? Launch high-ROI campaigns and prove your worth…

Marcus Taylor

5 GDPR & HIPAA Compliant Email Marketing Tools & CRMs Compared

Here are our picks for the 5 best compliant email marketing tools & CRMs for…

Aaron Brooks

Everything You Need to Know About Marketing Ops

Marketing operations is a broad term but it plays a specific and crucial role in…

Aaron Brooks

Instagram Influencer Marketing from the Ground Up

Get the Instagram influencer marketing playbook on what influencer marketing is, and how to launch…

Marcus Taylor

Autopilot Review: Is It The Best Marketing Automation Software?

Autopilot is a dedicated marketing automation platform that's made a real name for itself since…

Aaron Brooks