Digital Marketing Blog
Sloppy landing pages are great at losing leads, but great landing pages are a selling powertool for online brands. Sure, designing these things can be a tricky business but the worst mistake you can make is not putting in the time and effort to create …
As the consumer journey becomes more complex, the way brands generate and nurture leads is also changing. Instead of casting the widest net they can and hoping for the best, marketers focus more on generating high-quality leads and guiding them along the path to purchase.
In today’s busy marketing environment, there’s simply too much to do without the right set of tools at your fingertips. If you’re not automating every task you can and turning data into better performance, you’re not getting the best return on your marketing investment – …
There are plenty of ways to generate leads quickly with basically no effort at all. The problem is most of those methods do nothing but generate low-quality leads with next to no chance of converting – and those are no good to your business.
Conversion rate optimisation (CRO) involves enhancing the usability of your website and guiding visitors to the check-out. You can do this by improving the design and content on your website together with installing various technologies that create an impression with customers.
The goal of a …