Digital Marketing Blog

By Aaron Brooks
 • 
2 days ago

Last month, LinkedIn rolled out an exciting new feature for lead generation ads. Lead Gen Forms are designed to increase mobile conversion rates by placing CTAs on your ads, making it easier for users to take action.

LinkedIn says 80% of engagement with sponsored …
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By Aaron Brooks
 • 
5 days ago

Sloppy landing pages are great at losing leads, but great landing pages are a selling powertool for online brands. Sure, designing these things can be a tricky business but the worst mistake you can make is not putting in the time and effort to create …
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By Aaron Brooks
 • 
7 days ago

Today I’m going to run through the must-have conversion rate optimisation tools for any online brand, but this won’t be like most articles you see on this topic. Instead of focusing on the tools themselves, I’m going to flip things around and list the essential CRO …
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By Aaron Brooks
 • 
2 weeks ago

As the consumer journey becomes more complex, the way brands generate and nurture leads is also changing. Instead of casting the widest net they can and hoping for the best, marketers focus more on generating high-quality leads and guiding them along the path to purchase.


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By Aaron Brooks
 • 
2 weeks ago

For many years, Facebook had a reputation for being a branding tool more than a channel you can use to convert leads. However, thanks to a string of new targeting and ad features – plus some savvy marketing skills – Facebook has matured into a powerful …
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By Aaron Brooks
 • 
3 weeks ago

In today’s busy marketing environment, there’s simply too much to do without the right set of tools at your fingertips. If you’re not automating every task you can and turning data into better performance, you’re not getting the best return on your marketing investment – …
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By Aaron Brooks
 • 
4 weeks ago

Even in 2017, email boasts some of the highest engagement rates of any modern marketing strategy. The ability to target people on an individual basis with personalised messages is only really possible with a strategic, segmented email marketing strategy.

Get it right and you’ll …
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By Aaron Brooks
 • 
4 weeks ago

 

There are plenty of ways to generate leads quickly with basically no effort at all. The problem is most of those methods do nothing but generate low-quality leads with next to no chance of converting – and those are no good to your business.


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By richardoldale
 • 
4 weeks ago

Conversion rate optimisation (CRO) involves enhancing the usability of your website and guiding visitors to the check-out. You can do this by improving the design and content on your website together with installing various technologies that create an impression with customers.

The goal of a …
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