The Bootstrapped Startup Blog

The Ultimate Marketing Plan

The traditional marketing plan is flawed. While it does a good job detailing a company’s…

Marcus Taylor

10 Best Email Marketing Software & Email Automation Tools of 2020

You want to grow your business - and need email marketing software that’s easy to…

Marcus Taylor

The Ultimate Startup Marketing Strategy

Two fundamental truths exist when marketing a startup. One is that a great product alone…

Marcus Taylor

15 Marketing Tactics That Work (And How to Plan Them)

Are you getting an ROI from your marketing tactics? Here are 15 proven marketing tactics…

Tyler

51 Critical Marketing Metrics (And How to Use Them)

Struggling with underperforming campaigns? Use these 51 critical marketing metrics to spot areas for improvement…

Tyler

Target Audience: The Art & Science of Finding Your Ideal Buyers

Learn the 4-step process to finding your target audience. Discover the steps most marketers miss…

Tyler

Marketing Teams: How to Structure & Manage Them Effectively

Even the most successful marketing teams can feel like they're always playing catch-up. Consumer habits…

Aaron Brooks

What is Growth Marketing? With 30+ Examples, Tactics & Hacks

If your marketing strategies are all focused on maximising sales at the top of the…

Aaron Brooks

How to Implement Agile Marketing

63% of CMOs say traditional advertising is dying. Is your business flexible enough to change?…

Tyler

Marketing Budget: The Complete Guide

You know you need a marketing budget, but you don't know where to start. Our…

Tyler

The Ultimate Guide to Building a Go-To-Market Strategy

Don’t market your new products without a clear roadmap to success. Our ultimate guide outlines…

Tyler

21 Marketing Experiments & Test Ideas

Marketing success doesn't just happen; it's a progressive path of testing, experiments and learning -…

Aaron Brooks

ROI Calculator: How to Calculate Your Marketing ROI

Proving the value of marketing campaigns can be difficult, especially at the earlier stages of…

Aaron Brooks

30+ Best Free Marketing Tools

Marketing tools are designed to help your business grow by making your strategies more effective…

Aaron Brooks

Best Business Plan Software [10 Solutions Compared]

Don’t guess your way through business plan creation. Check out our top 10 picks for…

Tyler

30 Best Slack Apps, Integrations & Bots to Try

Slack is one of the most popular communication tools for businesses with over 12 million…

Aaron Brooks

The Best Sales Enablement Tools Compared [20+ Apps]

Making sales is hard. From content management to conversation insights, these sales enablement tools should…

Tyler

The Best Social CRMs [10 Apps Compared]

Check out our top 10 picks for the best social CRMs for your business. Get…

Tyler

The Best Social Media Management Tools [16 Apps Compared]

From posting content to tracking likes, these social media management tools can help you build…

Tyler

The 14 Best CRM Software for Small Business: Detailed Breakdown & Comparison Chart

Your small business or startup is bursting at the seams as your disorganised contacts and…

Tyler

15 Best ATS for Startups, SMBs, & Beyond

Our top picks for the 15 best Applicant Tracking Systems solutions for startups, SMBs, and…

Marcus Taylor

10 Account-Based Marketing Tools to Improve Your ABM Performance

According to TOPO's 2019 Account Based Benchmark Report, 86% of marketers say their account-based strategies…

Marcus Taylor