Business automation is transforming the way brands operate, allowing them to do more with less and scale in ways never before possible. In theory, this means business size doesn’t matter so much and automation can actually give the advantage to smaller brands that are often able to react to new trends faster than their larger […]
Inbound marketing continues to be the lead generation priority of modern brands but the nature of this broad strategy is constantly changing. New platforms are always emerging, the technology powering them is advancing at an increasing rate and the way your target audience interacts and buys from brands like you is evolving every year. In […]
As the consumer journey becomes a more complex network of interactions between brands and users, marketers need to work harder to keep leads moving towards the sale. Your trusty marketing funnels are generally going to be the same as they were a few years ago but the number of touchpoints along the way has likely […]
Personalisation is crucial to delivering the right message to users at the crucial moment, as their needs change throughout the consumer journey. If you’re looking to boost engagement and increase conversions (without increasing traffic) then personalisation is going to be a fundamental part of your CRO strategy. The only problem is personalisation can be a […]
Remember those choose your own adventure books? Well, imagine applying the ‘choose your own adventure’ concept to website content. You ask a question to your visitors, and the content on the rest of the page becomes personalised based on their answer. Increasing Engagement by 88% It began with a simple hypothesis: Does asking questions and […]
Landing pages are one of the most important selling tools on your website, allowing you to direct users to a targeted selling point that addresses their specific needs. Unlike a homepage, that aims to capture a concise roundup of everything your brand has to offer, it’s landing pages that capture leads with a higher purchase […]
How long does it take your business to respond to fresh marketing leads? If you’re like most businesses today, it’s too long – as shown by research from Harvard Business Review that shows the majority of brands are leaving it too long to respond to leads. Not only that, but it turns out leads turn […]
After using SendinBlue for three years, we’re pretty confident that we know what it does well and where it could improve. So, if you’re in the market for a piece of email marketing software, this is the review for you. When we wrote our original guide on the best transactional email tools back in 2014, […]
Quality Score is one of the most important elements in your Google Ads strategy. They help Google determine how relevant your ads are to user queries, where to place your ad on the results page (as well as which page) and how much you need to bid to win the auction. In other words, high […]
The great thing about PPC advertising is you only pay when a user clicks on your ad, as opposed to traditional advertising models where you pay for people just to see your ads. The downside is you still pay for traffic that doesn’t buy first time around and this is the case with the vast […]