The Bootstrapped Startup Blog

A Marketing Plan for Agile Marketers

Once a reasonable way of aligning teams, marketing plans are relics of an outdated way…

Marcus Taylor

10 Best Email Marketing Software & Email Automation Tools of 2021

You want to grow your business - and need email marketing software that’s easy to…

Marcus Taylor

The Ultimate Startup Marketing Strategy

Two fundamental truths exist when marketing a startup. One is that a great product alone…

Marcus Taylor

SaaS Pricing: A Guide to Models, Strategies & Psychological Hacks

Pricing is the most important strategic aspect of a SaaS product. Growing software companies have…

Aaron Brooks

Marketing Strategy: The Ultimate Guide

Marketing success doesn't happen by accident - not consistently, anyway. Sometimes, company's can luck their…

Aaron Brooks

SaaS Customer Retention: 19 Strategies To Keep Users Paying For Your Software

Two-thirds of companies experience churn rates of 5% or more but the numbers often look…

Aaron Brooks

9 Best Marketing Calendar Software

Here are our picks for the 9 best marketing calendar software and planning tools for…

Marcus Taylor

Best Marketing Platforms

Check out our top 8 picks for the best marketing platforms for your growing business.…

Marcus Taylor

10 Must-Have Marketing Tools for SaaS Companies

SaaS companies face a unique set of challenges when it comes to marketing and this…

Aaron Brooks

How to Increase MQLs for SaaS Companies

SaaS marketers' priority is generally to capture as many leads as possible with the aim…

Aaron Brooks

Agile Marketing: The Ultimate Guide

Agile marketing is one of the hottest trends in the industry but it's also one…

Aaron Brooks

SaaS Marketing: 30 Examples of What Works

While SaaS marketing uses the same channels as traditional forms of digital marketing, its core…

Aaron Brooks

We’re No Longer Focusing on Leadformly

It's with mixed emotions that we're ending work on Leadformly today. As many of you…

Marcus Taylor

Marketing Management: A Tiny MBA in 20 Minutes

Are you responsible for your company's promotional success? Launch high-ROI campaigns and prove your worth…

Marcus Taylor

5 Best GDPR & HIPAA Compliant Email Marketing Tools & CRMs

Data technology has advanced significantly over the past few decades to a point where companies…

Aaron Brooks

Everything You Need to Know About Marketing Ops

Marketing operations is a broad term but it plays a specific and crucial role in…

Aaron Brooks

Instagram Influencer Marketing from the Ground Up

Get the Instagram influencer marketing playbook on what influencer marketing is, and how to launch…

Marcus Taylor

Autopilot Review: Is It The Best Marketing Automation Software?

Autopilot is a dedicated marketing automation platform that's made a real name for itself since…

Aaron Brooks

The Marketing Mix: Build a Complete Strategy With the 7Ps

"The marketing mix" aims to provide a complete framework for modern business models and marketing…

Aaron Brooks

How to Use Marketing Segmentation to Improve Marketing Campaigns

Marketing segmentation is one of the easiest ways to boost revenue, but 89% of marketers…

Marcus Taylor

15 Marketing Tactics That Work (And How to Plan Them)

Are you getting an ROI from your marketing tactics? Here are 15 proven marketing tactics…

Marcus Taylor

51 Critical Marketing Metrics (And How to Use Them)

Struggling with underperforming campaigns? Use these 51 critical marketing metrics to spot areas for improvement…

Marcus Taylor

Target Audience: The Art & Science of Finding Your Ideal Buyers

Learn the 4-step process to finding your target audience. Discover the steps most marketers miss…

Marcus Taylor