Digital Marketing Blog

By Marcus Taylor
 • 
4 days ago

Last year we had to turn away 300+ qualified leads.

After four years of trial and error, Venture Harbour reached full-capacity, with 100’s of leads on a waiting list. I say this not to brag, but to provide some credibility before I share any advice.


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By Marcus Taylor
 • 
2 months ago

Five years ago, I accidentally discovered that multi-steps convert really well.

I had just launched an online calculator for measuring ‘comfort zones’ called (unoriginally) WhatIsMyComfortZone.com. The tool had a multi-step form that converted 53% of site visitors into ‘leads’, despite asking a lot of …
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By Marcus Taylor
 • 
3 months ago

Last year, I spent a lot of time experimenting with and implementing lead generation strategies for a B2B financial software company. It had its challenges, but I learnt some invaluable techniques on how to drive more product demos.

Below are five tips that I …
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By Marcus Taylor
 • 
3 months ago

One of my favourite things about running Leadformly is that we’re constantly learning from form optimisation and design experiments.

Below are 58 of the best insights I’ve come across on form design from seeing countless form design A/B tests, and studying the work of …
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By Marcus Taylor
 • 
4 months ago

Whether you’re looking to capture leads, sign up free trials, or survey your audience, you’ll need to build a form. Below are seven of the best form builders, along with a quick overview of what they’re best for.

Let’s kick off with the best form …
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By Marcus Taylor
 • 
4 months ago

Building a predictable lead generation machine is challenging. Once you crack this challenge, though, it’s extremely rewarding as you can scale up faster, and afford to be more selective with who you work with.

When I launched Venture Harbour four years ago, I experimented with …
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By Marcus Taylor
 • 
5 months ago

Whether you’re looking to optimise your checkout, lead capture, or onboarding forms the 10 strategies below will help drive a high percentage of people through your forms.

form-abandonment

Before we jump into these 10 tips …
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By Marcus Taylor
 • 
5 months ago

Introducing our newest venture, Leadformly

Marketing teams invest huge amounts of time, budget, and creativity into driving traffic and building marketing campaigns… only to unintentionally turn away over 90% of leads at the last step.

The culprit? Forms.

Forms are what separate a non-lead from …
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By Marcus Taylor
 • 
9 months ago

Looking for design inspiration to increase your form conversion rates?

Below are 18 of the best lead capture forms I’ve seen on the web, along with a deconstruction of the psychological / design tactics that make them high-converting.

To kick off, let’s start with one …
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