Digital Marketing Blog

By Marcus Taylor
 • 
7 months ago

Countless studies have shown that more reviews equal more revenue. One popular study by iPerceptions found that customers are 63% more likely to buy from sites that display customer reviews.

Reevoo also found that displaying product reviews increased online sales by an average …
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By Marcus Taylor
 • 
7 months ago

In 2014, McKinsey published a report suggesting that digital now influences at least 45% of all luxury sales.

It’s understandable why luxury brands have been hesitant to move online. Yet, with print and display advertising returns decreasing, and luxury shoppers spending more time …
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By Marcus Taylor
 • 
7 months ago

The market for online courses has grown rapidly over the past few years, enabling anyone with an Internet connection to receive world-class knowledge for a small price.

This represents a huge opportunity for those willing to share their knowledge. Last year, 10 teachers on the …
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By Marcus Taylor
 • 
7 months ago

Just over a year ago, I moved all of our mailing lists at Venture Harbour from Aweber and Mailchimp over to GetResponse.

Since that move, our delivery rates have increase, as have our open rates (by 48%) and click through rates. I’ve also experimented …
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By Marcus Taylor
 • 
7 months ago

While I don’t consider myself a black-hat SEO, I find it fascinating to experiment and learn from those who work in the most competitive niches and who push the boundaries as to what is possible in SEO.

Five years ago I ran a popular …
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By Marcus Taylor
 • 
8 months ago

If you need to setup a powerful online store quickly, choosing a hosted ecommerce platform is likely to be your best option.

The benefit of hosted platforms (over self-hosted platforms) is that most of the technical details are done for you. You won’t need to …
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By Marcus Taylor
 • 
8 months ago

I first heard about Ontraport a few years ago from some friends at Mindvalley.

According to a testimonial by their founder Vishen, Mindvalley’s COO spent six months comparing delivery rates, open rates, and the general performance of Ontraport against all of …
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By Marcus Taylor
 • 
8 months ago

When it comes to B2B lead generation, what really impacts the bottom line?

In this post, we’re going to talk about how one health-tech company generated a 5,100% ROI from a $1 million integrated online marketing campaign. We’ll also look at how a major accounting …
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By Marcus Taylor
 • 
8 months ago

With tens of thousands of businesses diverting their lead generation budgets towards areas like content marketing and marketing automation, there’s more competition over capturing email addresses than ever before.

As such, marketers are having to step up their game and create increasingly compelling lead magnets
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