The Bootstrapped Startup Blog

The Ultimate Marketing Plan in 5 Steps

Create a growth marketing plan in five steps using the same battle-tested process we use…

Marcus Taylor

10 Best Email Marketing Software Tools of 2022

We surveyed 1,782 marketers in the process of changing their email marketing software to find…

Marcus Taylor

The Ultimate Startup Marketing Strategy

28 lessons for rapid startup growth from our own portfolio – and the growth teams…

Marcus Taylor

5 Best Project Management Software for Marketers

Our pick of the leading project management tools for planning and staying organised as a…

Aaron Brooks

5 Best Campaign Management Software & Tools

Looking for a tool to manage your upcoming campaigns? Here we've rounded up our pick…

Aaron Brooks

5 Best Marketing Collaboration Tools

Plan and track marketing collaboratively with your team with our roundup of leading tools for…

Aaron Brooks

7 Best Marketing Planning Software Platforms

We review some of the leading tools to plan marketing with everything in one place…

Aaron Brooks

5 Best Marketing Management Software & Tools

While there are countless project management software options available, finding a dedicated marketing management system…

Aaron Brooks

Top 7 Funnel Mapping Tools to Map & Simulate Your Growth

Funnel mapping visualises every stage of the marketing and/or sales funnel, normally in the form…

Aaron Brooks

Marketing Roadmap: How to Build Yours in 9 Steps

Marketing roadmaps help you plan complex strategies by scheduling marketing activities in a set timeframe.…

Aaron Brooks

The Ultimate Guide to Marketing Campaign Planning

Planning a marketing campaign in the modern digital age has never been more complex. User…

Aaron Brooks

How to Plan a Marketing Sprint

Marketing sprints are a staple of agile marketing but the hyper-productive philosophy they encompass can…

Aaron Brooks

How to Run Daily Standups for Marketing Teams

Daily standups are quick-fire meetings designed to keep teams focused and raise issues that could…

Aaron Brooks

How to Run a Marketing Retrospective

Marketing retrospectives give your team the opportunity to improve marketing processes by analysing the good…

Aaron Brooks

How to Run an Effective Marketing Meeting (Template Agenda)

Marketing meetings are a necessary evil. Necessary because they bring your team together and keep…

Aaron Brooks

Marketing Forecasting: 10 Steps to Get it Right

In today's data-driven world, insights should guide every marketing decision - no guesswork; no assumptions.…

Aaron Brooks

Growth Marketing Software: 10 Essential Tools for Growth Marketers

Our team curated ten of our favourite tools for managing, planning and executing marketing experiments…

Aaron Brooks

17 Free-to-Paid Upselling Strategies For SaaS Companies

For SaaS companies, the first major conversion goal is signing users up to a free…

Aaron Brooks

50 Essential Metrics & KPIs for SaaS Marketers

The SaaS customer cycle is long and complex, requiring constant strategy, development and optimisation to…

Aaron Brooks

11 Best CRO Software for SaaS Companies

SaaS companies have to optimise the entire customer journey to convert leads into customers and,…

Aaron Brooks

SaaS Lead Nurturing: 35+ Strategies to Turn Leads Into Paying Customers

Turn leads into paying customers with these lead nurturing strategies.

Aaron Brooks

SaaS Lead Generation: 27 Strategies For Software Companies

For SaaS companies, lead generation is the first step in a long customer cycle. You…

Aaron Brooks

19 Email Marketing Strategies For SaaS Companies

Email marketing is the most important digital channel for SaaS companies, covering the whole customer…

Aaron Brooks

How to grow a SaaS business

The Ultimate Marketing Plan in 5 Steps

10 Best Email Marketing Software Tools of 2022

The Ultimate Startup Marketing Strategy

5 Best Project Management Software for Marketers

5 Best Campaign Management Software & Tools

5 Best Marketing Collaboration Tools

7 Best Marketing Planning Software Platforms

5 Best Marketing Management Software & Tools

Top 7 Funnel Mapping Tools to Map & Simulate Your Growth

Marketing Roadmap: How to Build Yours in 9 Steps

The Ultimate Guide to Marketing Campaign Planning

How to Plan a Marketing Sprint

How to Run Daily Standups for Marketing Teams

How to Run a Marketing Retrospective

How to Run an Effective Marketing Meeting (Template Agenda)

Marketing Forecasting: 10 Steps to Get it Right

Growth Marketing Software: 10 Essential Tools for Growth Marketers

17 Free-to-Paid Upselling Strategies For SaaS Companies

50 Essential Metrics & KPIs for SaaS Marketers

11 Best CRO Software for SaaS Companies

SaaS Lead Nurturing: 35+ Strategies to Turn Leads Into Paying Customers

SaaS Lead Generation: 27 Strategies For Software Companies

19 Email Marketing Strategies For SaaS Companies

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