According to Content Marketing Institute, 89% of B2B marketers are engaged in content marketing. However, separate research from Backlinko suggests 94% of all blog posts published earn a grand total of zero backlinks. Of course, backlinks aren’t the benchmark of B2B blogging success but you’ll do well to find a piece of content that generates […]
Zoho offers a comprehensive suite of business management tools to help you with everything from marketing and productivity to finance and HR. In this review, we’re focusing our attention on Zoho’s customer relationship management (CRM) platform and comparing it to some of the best alternatives in the industry. Ultimately, we decided this wasn’t the CRM […]
If you want to convert leads into paying customers (which you do, of course), segmentation is one of the most important aspects of your marketing strategy. No matter what line of business you’re in, your target customers are going to be a diverse mix of people with different needs – and these are going to […]
SharpSpring is a relatively new name in the marketing automation arena but it’s turned a few heads since hitting the market in 2014. The platform now has a reputation for being an affordable yet highly-capable option for businesses of all sizes. Naturally, this caught our attention when we were looking to find the right CRM/marketing […]
With so many email marketing platforms on the market these days, picking the right one for your needs can be tricky. When it comes to sending emails in bulk, quantity is obviously going to be a key consideration. You want to be able to send as many emails as you need – without restrictions – […]
Drip is the unmistakable CRM designed specifically for eCommerce brands, promising to help online retailers turn leads into paying customers. The self-titled ECRM aims to help you guide prospective customers along the buying process and personalise the entire experience to maximise sales, repeat purchases and customer value. There’s a lot to like about Drip, too, […]
If you’ve ever read those success stories of modern tech startups and wondered how on Earth they managed to turn a bedroom venture into a multi-billion enterprise, you’re going to want to keep reading. The answer is systemisation. A small business doesn’t suddenly generate 100,000 leads by running a single ad campaign on Google. More […]
No doubt you’ve noticed the drastic increase in live chat widgets on websites over the past few years. This has coincided with the rise of chatbots – a new spin on the live chat concept that capitalises on the rise of instant messaging apps and social media. The question is: does this technology really work […]
LinkedIn is renowned as the social network for B2B marketing but getting results from the platform isn’t as straightforward as you might hope. You can’t just fill out your company page with some basic details, send out a few invitations to connect with your old colleagues and expect the magic to happen. LinkedIn gives you […]
Marketo is one of the biggest names in marketing software, offering a wide range of solutions for businesses of all sizes – from marketing automation to lead management, email marketing, analytics and more. If you’re looking to ramp up your marketing efforts with some solid technology, Marketo will undoubtedly be on your list of options. […]