HubSpot is one of the leading names in marketing software, offering a full suite of tools designed to help businesses grow. While the likes of Salesforce and Infusionsoft target enterprise businesses, HubSpot offers packages for businesses of all sizes and there’s even a free version of each tool that allows businesses to get a feel […]
According to findings from Ascend2, 62% of marketing professionals see hyper-personalisation as a crucial strategy but only 9% have successfully implemented it. While this comes from a relatively narrow focus group, it’s backed up by the fact that very few of our interactions with brands are personalised at all – let alone enough to get […]
Landing pages are one of the most important lead generation tools in your marketing strategy. These are the pages that convert PPC traffic into paying customers, generate email signups, get your lead gen content ranking in organic search and promote your products/services via social media. Although you want to optimise your entire website for conversions, […]
Personalisation has become one of the biggest marketing trends in the industry in recent years. You’ll hear countless marketers talking about personalisation as an essential strategy for every brand and all kinds of marketing tools offering a wide range of personalisation features for email, landing pages, website copy and newer marketing channels, such as chatbots. […]
According to GetResponse’s 2018 Email Marketing Benchmarks report, email marketers in the UK achieve an average open rate of 18.39%, lower than the 22.15% global average and way behind the global leaders Germany with a massive 40.67% open rate. Europe has the highest performance out of all regions in the study, too, which makes the […]
Achieving high deliverability and engagement rates is one of the biggest email marketing challenges you face. It doesn’t matter how great your campaigns are if nobody gets to see them or engage with them. If you want to maximise your email marketing returns, you need to start by maximising deliverability and engagement. In this article, […]
One of the biggest challenges with automating a business is knowing which tasks to actually automate. Choosing individual tasks is one thing (eg: automating invoices) but creating full workflows that drive an entire marketing strategy is a completely different ball game. For example, instead of simply automating invoices, you might create a workflow that automatically […]
Conversion rate optimisation (CRO) is an essential marketing strategy but knowing what to test can be a real nightmare – especially if you’re only just getting started with CRO. Choose the wrong tests and you’re going to waste valuable time, budget and other resources that have no positive impact on your business. Keep this up […]
According to data from HubSpot, 99% of consumers check their email every day while 80% of business professionals believe email marketing increases customer retention. This shouldn’t come as a surprise. Email is one of the only channels that gives you a direct line to leads and customers individually. Crucially, it’s also the only channel, aside […]
Marketing automation is one of the biggest topics in the industry right now with brands of all sizes looking to maximise results. Interest in marketing automation has tripled over the past five years and this has been helped by new advances in technologies like machine learning – not to mention significantly more competitive prices. Over […]