Split actions in an ActiveCampaign automation
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If you’re looking for an omnichannel platform for SMS and email marketing, it’s not always easy to find one tool for both. There’s no shortage of email marketing tools but support for SMS is patchy. Most tools don’t provide SMS features at all and many that do only treat it as an afterthought.

In this article, we’re looking at the best omnichannel SMS and email marketing tools. With these platforms, you can integrate both channels and manage campaigns seamlessly from one place. So, instead of your SMS and email strategies working in isolation, they can pull together and enhance each other’s results.

What are the best omnichannel SMS & email marketing tools?

Every year we update our annual review of the best email platforms. We do this because email marketing is crucial to our business and we need to know we’re still using the best tools for us. An added bonus is this helps us advise others on the best tools for their needs.

venture harbour annual email software review

We’ve analysed more than 670 email marketing tools in our analysis. Now, if you’re looking for an omnichannel SMS and email marketing system, you can forget about 662 of these. Only seven of the tools in our analysis offer sufficient SMS and email features to make our list of recommendations:

  1. ActiveCampaign
  2. Ontraport
  3. Omnisend
  4. Brevo
  5. GetResponse
  6. Sendlane
  7. Klaviyo

Before we take a look at each platform, let’s quickly run through some of the most important things to look for in SMS and email marketing software.

What to look for in SMS & email marketing software

If you’re looking for an omnichannel SMS and email marketing tool, finding the right mix of features can be difficult. Finding a good email marketing system is one thing but finding a platform that also provides the SMS features you need is something else.

In most cases, you’ll find the SMS features don’t live up to the email marketing tools.

Here are some key things to check when you’re looking at potential tools:

  • SMS marketing: Obviously, the first thing to check is that potential platforms include SMS marketing features.
  • Messaging apps: Also, consider whether you want support for messaging apps like WhatsApp.
  • Send limits: Next, take a look at the monthly email and SMS limits – you’ll often find the SMS limits are more restrictive.
  • SMS pricing: Most platforms give you so many SMS messages on each plan and you’ll often have to upgrade or pay additional fees once you exceed this.
  • CRM: A customer relationship management system keeps your email, phone and other customer data in one accessible place.
  • Email marketing: Of course, you also need a system capable of creating and managing email campaigns with builders, templates and, ideally, A/B testing.
  • Marketing automation: With the core features covered, the next thing to look out for is marketing automation for (at least) both channels: SMS and email.
  • Automation templates: You want automation templates for both SMS and email workflows.
  • Reporting: Finally, make sure the reporting features provide detailed insights for SMS and email campaign performance.

We’ll discuss all of these factors as we discuss each of the omnichannel SMS and email marketing tools recommended in this article.

1. ActiveCampaign

ActiveCampaign is the best all-around tool for managing your SMS and email marketing strategies. Some of the other tools we’re looking at today may offer slightly better SMS features. However, you won’t find a platform that offers a better mix of SMS, email marketing, automation and personalisation features.

To access ActiveCampaign’s SMS features, you have to purchase an add-on. This includes 1,000 SMS monthly credits and you’ll have to pay for any additional credits. We’ll take a look at the pricing details in a moment.

ActiveCampaign also has its own CRM system. This isn’t included in its email marketing plan, though. To get email marketing, SMS and the CRM, you’ll have to sign up for the marketing and sales bundle, plus the SMS add-on.

This isn’t as complicated as it sounds. ActiveCampaign’s products include a lot of features so it separates marketing and sales to maintain usability. If you’re serious about running an integrated SMS and email marketing strategy, this setup is worth the initial effort.

ActiveCampaign's CRM

Marketing automation is what sets ActiveCampagin apart from other email marketing systems. Crucially, the platform gives you equal power to automate SMS campaigns with personalised messaging.

You can create fully automated campaigns with seamless SMS and email messaging. For example, you can automate SMS follow-ups to important emails recipients haven’t opened. Likewise, you set up two-factor authentication systems with email and SMS verification.

activecampaign sms

ActiveCampaign includes an extensive library of automation workflows for SMS and email. This helps you quickly set up automation for common actions like welcome campaigns or onboarding sequences. You also get one of the best automation builders in the game, giving you full freedom to automate almost anything you can think of.


ActiveCampaign plans start from $29/month for the Marketing Lite plan. As we mentioned earlier, though, this doesn’t include the CRM or allow you to purchase the SMS add-on.

activecampaign pricing sms and email marketing

You can buy the SMS add-on Marketing Pro plans or higher but you’ll also need ActiveCampaign’s sales product to access the CRM. If you want all three products (recommended) we suggest signing up for the marketing automation and sales CRM bundle.

Prices for the bundle start from $93/month but you’ll still need to buy the SMS add-on to complete your setup.

activecampaign bundle sms and email marketing

The add-on itself doesn’t cost anything but you need to buy a minimum of 1,000 credits to “purchase” it. This will cost you $21 and you find detailed pricing information on the company’s SMS pricing page.

activecampaign sms pricing

The SMS pricing page also includes information on how many credits it takes to send text messages to other countries.

You’ll also find more information about the pricing of plans on ActiveCampaign’s pricing page.

What we like:

  • Truly omnichannel – With the right setup, ActiveCampaign gives you a complete omnichannel system for SMS and email.
  • Marketing automation – ActiveCampaign delivers some of the best SMS and email marketing automation features around.
  • Reasonable cost – While not the cheapest system we’re looking at today, ActiveCampaign is one the most advanced and significantly better for money than comparable email marketing platforms.

Where they could improve:

  • Convoluted setup – You have to sign up for a bundle and buy the SMS plugin to get ActiveCampaign’s full omnichannel capabilities.

Who should use ActiveCampaign?

ActiveCampaign is the most powerful SMS and email marketing system we’re looking at today. The only real downside is that you have to buy the SMS add-on and sign up for a bundle plan to get the CRM. Still, if you want the best omnichannel system for SMS and email, this is the way to go.

You won’t find better marketing automation for your SMS and email strategies anywhere else. With ActiveCampaign, you fully integrate both channels to get the best out of each other.

This isn’t the cheapest option we’re looking at today, either. However, ActiveCampaign is a much bigger system than the other tools in this article and it’s significantly cheaper than comparable alternatives like HubSpot.

2. Ontraport

Ontraport isn’t as powerful as ActiveCampagin but it includes email marketing and SMS automation on all of its plans. You don’t need to worry about any add-ons and you also get a CRM on all plans with upgrade options for more advanced features.

All in all, this is a simpler setup and Ontraport is also a more affordable option.

Of course, this comes with certain compromises. First of all, Ontraport simply isn’t as capable when it comes to email marketing. The templates aren’t too inspiring and the email builder is pretty basic. It covers all of the essentials but you quickly realise email isn’t Ontraport’s biggest strength.

ontraport sms and email marketing

On the other hand, SMS marketing is Ontraport’s biggest strength and this is the main area it beats ActiveCampaign. The platform gives you two-way text messaging capabilities. This means customers can text you back and respond to your messages.

You can also define a personal phone number using the system so customers can save you as a contact and always know it’s you getting in touch.

ontraport sms marketing

With Ontraport, you can automate SMS and email messages. You can use and edit automation templates or build your own workflows using the drag-and-drop builder. This is actually the platform’s worst builder but it’s fine for covering the basics. It’s a serious downgrade from ActiveCampaign but we’re talking about one of the best automation systems around.

Ontraport simply can’t keep up but it’s also not asking for the same monthly fees.

ontraport automation


Speaking of pricing, Ontraport runs four plans with email, SMS and the CRM available on every plan. Pricing is determined by the number of contacts you have on the system and how user seats you need.

ontraport pricing sms and email marketing

The best thing about Ontraport’s pricing is that you can send unlimited emails and SMS messages. The first phone number on your system is free but you’ll have to pay for any additional phone numbers you want to send from.

You can get a complete breakdown of pricing and features on the company’s pricing page.

What we like:

  • Email & SMS – Ontraport is great if you want one system for automating email and SMS campaigns.
  • Built-in CRM – The platform includes a built-in CRM on every plan.
  • Pricing – Ontraport offers affordable entry prices and remains good value as your email list grows.

Where they could improve:

  • Usability – With so many features crammed into one system, usability inevitably suffers.
  • Email builder – The email builder is OK but it feels dated and a little awkward to use.
  • B2B – Ontraport is better suited to eCommerce product-oriented businesses, not so much B2B and service providers.

Who should use Ontraport?

Ontraport is great if you want an affordable SMS and email marketing tool that’s ready to use right out of the box. You don’t need to worry about any add-ons or bundled plans to get email, SMS and a CRM from the same system.

Unfortunately, the day-to-day usability of the platform isn’t as enjoyable as the initial setup. You’re also getting a far less capable system – admittedly for less money. Ontraport delivers some quality SMS features but it falls short when it comes to email marketing and automation.

3. Omnisend

Omnisend is an email marketing platform designed for eCommerce businesses. If you’re running an online store with tools like Shopify or WooCommerce, this is a great way to integrate an omnichannel SMS and email strategy.

Everything about Omnisend is designed to make multichannel marketing easier for eCommerce companies.

It’s not the most powerful email marketing system and some features lack a little depth (eg: A/B testing). Even still, the eCommerce focus, excellent software design and affordable pricing make this a great all-round option for online retailers.

In addition to SMS and email marketing, you can also implement web push notifications, popups and forms on your website. Every feature is designed specifically for eCommerce, too. The reporting system includes insights on revenue, online sales and campaign performance – for SMS, email, notifications and more.

Omnisend dashboard sms and email marketing

Omisend is pretty capable as a marketing automation system, too. You can’t create the same level of dynamic workflows as you’ll achieve with ActiveCampaign. However, Omnisend’s strengths lie in its eCommerce focus and balance between simplicity and powerful features.

Its library of automation workflows isn’t the most in-depth, but it doesn’t need to be. It includes templates for the most common interactions along the eCommerce customer journey – and this is all it needs.

Then, you’ve got its automation builder, which you can use to edit templates or build your own workflows. Again, it’s a relatively simple builder but it’s super intuitive and easy to use. This combination of templates and intuitive builders allows you to automate all of the essentials pretty quickly.

Yes, if you want to create complex, personalised automations, you might need to look elsewhere. However, if you want a simple, fast and relatively affordable way to cover the basics (and more), Omnisend is hard to beat.

Omnisend automation sms and email marketing


Omnisend offers one of the most generous free plans for eCommerce email marketing. This covers you for up to 250 contacts and 500 emails per month but you’re limited to 60 SMS messages.

Omnisend pricing sms and email marketing

However, you can buy SMS credits on any Omnisend plan, even if you’re signed up for the free plan. SMS messages are priced at $0.015 per message to the United States. So you can purchase 100 messages for $1.50, a thousand for $15 and so on.

Keep in mind that SMS messages are priced differently, depending on the country you send them to.

You can check how much it’ll cost you to buy SMS messages for your required countries on Omnisend’s pricing page.

omnisend sms pricing

Upgrading to the Standard plan starts from $16/month for up to 500 contacts. This allows you to send up to 6,000 emails every month but you’re limited to 60 SMS messages without buying additional credits.

If you’re serious about SMS marketing, you’ll want to consider Omnisend’s Pro plan. This is where pricing starts to get a little more complex. The plan starts from $59/month for up to 2,500 contacts with prices increasing as your list grows. You can send unlimited emails every month on this plan and the starting price covers you for up to 3,933 SMS messages per month, too.

Basically, whatever you’re paying per month for the Pro plan, you get the equivalent amount of SMS credits included for free. So, if you’re paying $59/month, you get $59 worth of SMS credits. If your contact list grows to 5,000, your monthly fee increases to $90/month and you get $90 worth of SMS credits (6,000).

Again, you can find all the information you need on the company’s pricing page.

What we like:

  • SMS pricing – If you sign up for the Pro plan, you get a great deal on SMS pricing.
  • Deliverability – Omnisend offers a range of features to maintain high deliverability, including email warm-up (sending emails gradually to improve your sender reputation) and insightful reports to monitor your deliverability and reputation.
  • eCommerce content blocks – Omnisend offers lots of content blocks to integrate products and discounts directly into your email campaigns. Their form templates also include a range of creative ways to engage visitors – such as with a wheel of fortune.

Where they could improve:

  • A/B testing limitations – While you can add splits in automation sequences, we weren’t able to set a goal to run effective A/B tests within an automation sequence.
  • Templates – The templates are visually underwhelming.
  • The campaign builder – Performance is a little sluggish compared to the other tools we’ve tested.

Who should use Omnisend?

Omnisend is ideal for eCommerce companies that want an affordable and truly omnichannel system for SMS and email marketing. The eCommerce focus allows this system to strike a real balance between power and simplicity. It’s never going to match the full capabilities of a platform like ActiveCampaign but it punches well above its asking prices.

The downside is you have to sign up for its most expensive plan to get the best value. That being said, Omnisend is more affordable than most systems at comparable list sizes. And, best of all, it matches your monthly spend with the equivalent amount of SMS credits – a huge saving over buying them separately.

4. Brevo

Brevo is a more flexible alternative to Omnisend, suitable for all business types. On paper, it’s similarly affordable, too, but this changes once you get involved in SMS marketing. Unlike Omnisend, you have to pay for every SMS message you send. You don’t get any credits included with your plan so make sure you understand Brevo’s pricing model.

We’ll take a good look at this in a moment.

If you’re an eCommerce business, Omnisend is clearly better value for money but it’s only an option for online retailers. Brevo, on the other hand, is an option for all business types and it’s the more capable platform overall.

It’s got the better email marketing features, slightly better automation capabilities and it also supports online messaging via WhatsApp. Brevo also includes some of the best transactional email features around. In fact, we still use Brevo as our second email system because of its transactional emails.

Brevo SMS and email marketing

Brevo is also more omnichannel than Omnisend. In addition to SMS, email and push notifications, the platform also supports live chat and chatbots. The platform includes its own CRM that’s completely free to use. This houses all of your customer data, allowing you to tie multichannel campaigns together and use insights to increase relevance with every interaction.

Brevo automation

Brevo isn’t as intuitive as Omnisend (few tools are) and it’s a more expensive SMS solution. However, it’s also a more capable system overall that incorporates all of the modern marketing channels into one system.


Brevo is one of the most affordable email marketing systems on the market. Its generous free plan is great for new and small businesses while the Start and Business plans both offer great value.

Brevo pricing sms and email marketing

However, the platform gets more expensive once you start using it to manage your SMS strategy. On paper, Brevo gives you more credits for your money than Omnisend. With Omnisend, $90 gets you 6,000 SMS credits but Brevo gives you 10,000 credits for $109 (both to the US).

Brevo sms pricing

However, Omnisend’s pricing model matches your monthly and includes the equivalent number of credits on your plan. Overall, this makes Brevo the more expensive option but you are getting more features for your money elsewhere.

What we like:

  • Omnichannel – Brevo brings web chat, chatbots and more into a truly omnichannel system.
  • Transactional emails – Few tools at this price point offer transactional emails, let alone on a free plan.
  • Free plan – Brevo offers one of the most generous free plans for email marketing – but you don’t get any SMS credits.

Where they could improve:

  • SMS pricing – With no SMS credits included in your plan, you have to pay for every SMS message you send.
  • Basic automation – Brevo offers slightly better automation features than Omnisend but it can’t compete with the likes of ActiveCampaign.
  • Email templates – The email templates are also quite basic and you can only do so much with the editor.

Who should use Brevo?

Brevo is best suited for companies that want to manage the full set of marketing channels it supports with one system. This means email marketing, SMS, WhatsApp messaging, push notifications, web chat and more.

Overall, Brevo is very affordable but the SMS pricing does negate this to some extent. As a result, this is probably best suited to companies that use SMS marketing as a backup to other channels.

5. GetResponse

GetResponse is one of the most omnichannel tools we’re looking at in this article. In addition to SMS* and email, you also get push notifications, web chat, forms, popups, webinars and paid advertising tools.

That’s not all, either. The platform also gives you a website builder, landing pages, automation and a bunch of optional eCommerce features.

Unfortunately, there is a catch. Eagle-eyed readers may have noticed the sneaky little asterisk hanging around the reference to SMS above. Well, that’s because you have to sign up for its most expensive plan to get its SMS marketing features.

getresponse sms and email marketing

On the plus side, GetResponse isn’t messing around with its SMS features. The platform helps you manage bulk campaigns with ease and fully integrate SMS messaging into your marketing strategy. You can personalise messages, optimise send times, shorten links to save characters and track delivery rates.

GetResponse SMS delivery rates are some of the best we’ve had, too. You can also track open rates, click-through rates and other insights with its extensive reporting features.

getresponse automation builder

GetResponse’s automation features are pretty capable, too. You can easily create autoresponders, send messages for key events (like birthdays) and integrate SMS messages into other channels. For example, you can capture email signups on your website, send automatic email responses and follow up with a text message for users who visit specific URLs.


Unfortunately, the pricing information on GetResponse’s website is of no use to you if you want its SMS marketing features. These are only available on its MAX2 plan and the company doesn’t publish pricing information for this plan.

getresponse pricing sms and email marketing

This means you’ll have to get a quote from GetResponse’s sales team for pricing info. Your quote mostly depends on usage factors like the size of your contact lists and how many emails and SMS messages you need to send each month.

The MAX2 plan comes with 5000 monthly SMS credits as standard but you can increase this limit.

What we like:

  • Multichannel features – Email marketing meets, SMS, chat, push notifications and more.
  • Quality SMS features – Although they’re only available on the most expensive plan, GetResponse really delivers with its SMS features.
  • Easy automation – The system implements basic automation actions as features, making them super easy to implement.

Where they could improve:

  • SMS availability – We wish GetResponse offered basic SMS features on its cheaper plans.
  • Builders – The builders lack some flexibility and default mobile optimisation.
  • Focus on eCommerce – GetResponse has shifted focus to eCommerce recently, which doesn’t suit everyone.

Who should use GetResponse?

GetResponse delivers some excellent SMS features into one of the most omnichannel marketing platforms around. Unfortunately, you have to sign up for its most expensive plan to get any SMS features at all. We wish it offered basic or restricted features on its cheaper plans to create an upgrade path for companies on a budget.

That being said, if you’re ready to jump right into its MAX2 plan, this is a great option if SMS marketing is a priority for you. Also, keep in mind this isn’t the most powerful email marketing tool we’re looking at today. Its strength is being a solid omnichannel all-rounder and doing a pretty good job of many things.

6. Sendlane

Sendlane calls itself a unified email and SMS system for eCommerce companies. This puts it in direct competition with Omnisned but the platform squarely focuses on email and SMS. So, it’s less omnichannel as a platform but this gives it space to delve deeper into email and SMS features.

On the email marketing front, you can create campaigns using email templates or build your own with the drag-and-drop editor. You can schedule bulk emails, segment your audience and optimise send times for different audiences with Sendlane’s built-in toolkit.

Sendlane also includes its own intelligent popup system that helps you capture more email leads. You can create popups for lead gen campaigns and prevent exit actions like cart abandonment.

sendlane sms and email marketing

Sendlane’s SMS features give you the same freedom to implement SMS and MMS messaging into your campaigns. You can create your messages in the visual builder and preview them before you send anything.

The system supports two-way messaging so recipients can reply to your messages – and you to theirs. Chat histories are stored on the system for 30 days and you can schedule messages/replies for the most effective times.

sendlane sms builder

With Sendlane’s automation tools, you can automate campaigns with email and SMS interactions. You can manage both channels separately, integrate them or use SMS to back up key messages. For example, if customers don’t respond to your retargeting emails, you can automatically send SMS follow-ups with the same offer to make sure they get the message.


Sendlane’s pricing depends on the number of contacts you have and the amount of monthly SMS credits you need. The minimum thresholds cover you for up 5,000 contacts with 75,000 email credits included.

The SMS features are optional and 5,000 credits is the minimum threshold, once again. This gives you a starting price of $173/month for both email and SMS feature sets, if you pay annually. However, Sendlane recommends 25,000 SMS credits for 6,250 contacts and this would bump you up to $511/month.

sendlane pricing sms and email marketing

So we’re not talking about the cheapest SMS and email marketing system, here. The entry prices alone are higher than most of the other tools we’re looking at today. Obviously, if you have far fewer than 5,000 contacts, this probably isn’t the system to start with.

For the complete breakdown of Sendlane’s pricing and features, you can visit its pricing page.

What we like:

  • SMS features – Sendlane provides excellent SMS features with solid email marketing tools.
  • Deliverability – Sendlane achieves really good deliverability rates for both email and SMS.
  • Usability – The user interface and software architecture is excellent – a real pleasure to work with.

Where they could improve:

  • Entry prices – High entry prices will rule out Sendlane for new and smaller retailers.
  • eCommerce integrations – Currently, Sendlane only supports full integrations with Shopify, WooCommerce, Miva and ClickBank.

Who should use Sendlane?

Sendlane is an excellent SMS and email marketing system if you want a concise, powerful and easy-to-use solution. Yes, it’s more expensive than many of the tools we’ve looked at. Not to mention, the high entry prices will rule this out for a lot of smaller eCommerce businesses. Then, you’ve got the limited integration options that will only rule it out for retailers using non-supported systems.

This is one for the small groups of eCommerce businesses willing to pay for a super-usable SMS and email system with excellent support. This is a system where everything just works. Excellent email and SMS delivery rates meet intuitive tools and you’ve got a dedicated support team always available if you run into any problems.

7. Klaviyo

Klaviyo is another eCommerce SMS and email marketing system. It’s a direct rival to Sendlane and, to a lesser extent, Omnisend. However, like Sendlane, Klaviyo focuses on email marketing and SMS messaging while Omniend incorporates more channels.

Klaviyo is one of the few platforms matching the quality of Sendlane’s SMS features, too.

You can create targeted, personalised SMS messages and automate campaigns. You can integrate them with email campaigns or incorporate both channels within campaigns. The system supports two-way messaging and Klaviyo excellent reporting features for both email and SMS insights.

All things considered, Klaviyo is the more capable system but Sendlane is more usable.

klaviyo sms and email marketing

Klaviyo also includes more integration options for a wider variety of eCommerce platforms. So, if you’re not using Shopify or WooCommerce, this is the better option.

Klaviyo performs well with deliverability, too. We got slightly better rates with Sendlane but the difference is pretty minimal – not enough to influence your choice between the two.

When it comes to marketing automation, Klaviyo gives you slightly more to work with but the automation builder isn’t as easy to use. This is typical of the differences between these two platforms. Klaviyo just about edges it with feature depth but the added complexity widens the usability gap with Sendlane.

It’s not so much a case of one being better or worse than the other – simply which you prefer.

Klaviyo templates


Klaviyo also offers a free plan for up to 250 contacts and 500 emails per month. It also allows you to send up to 150 SMS messages per month. Obviously, this isn’t much help if you’re serious about SMS marketing but it could be useful if you’re just starting out.

To get serious with SMS and email marketing, you’ll need to sign up for Klaviyo’s Email and SMS plan. This starts from $35/month for up to 500 contacts and 1,250 SMS/MMS credits. Pricing increases as your contact list grows and you send more SMS messages per month.

For example, by the time you have 1,001-1,500 contacts, you’ll be looking at $60/month with the same SMS allowance.

Klaviyo pricing sms and email marketing

Klaviyo provides a significantly cheaper entry price than Sendlane. Remember, Sendlane plans start with allowances for 5,000 contacts and 5,000 SMS credits for $173/month. If we set allowances of 3,501-5,000 contacts and 5,000 SMS credits with Klaviyo’s Email and SMS plan, the monthly fee rises to $145/month.

So, the pricing isn’t too far apart once you start dealing with similar contact lists and SMS allowances.

What we like:

  • SMS features – Like Sendlane, Klaviyo provides some of the best SMS features for eCommerce businesses.
  • Reporting – Klaviyo’s reporting features are fantastic with predictive insight and benchmarks.
  • Entry price – Klaviyo’s low entry prices make the platform accessible to companies of all sizes.

Where they could improve:

  • Email campaign editor – A tad basic and it offers only one eCommerce-specific content block (a list of products from a product feed).
  • Automation – The range of automation actions are simplistic and lacking sophisticated automation actions such as split testing paths.
  • Interface – The interface feels a little clunky, especially if you’ve come from trying out Sendlane.

Who should use Klaviyo?

Klaviyo is best for larger eCommerce companies that will benefit the most from its predictive insights. It’s a more capable alternative to Sendlane but usability suffers a little, as a result.

Lower entry prices create a better upgrade path for new companies although prices are comparable to Sendlane. This puts Klaviyo among the more expensive solutions – so keep this in mind.

Choosing the right SMS & email marketing software

Choosing the right SMS and email marketing tool can be tricky. Support and pricing for SMS features can vary wildly between providers – more so than email marketing features, in most cases. So, to help you choose the right tools for your needs, let’s compare SMS and email marketing features separately.

Compare pricing

We’ve got two tables to look at in this section. The first one shows the lowest amount you’ll pay with each product for contact list sizes: 2.5k, 10k and 10k contacts. The second shows the minimum you’ll pay for the same number of SMS credits on each platform: 2.5k credits, 10k credits and 100k credits.

So, let’s start with contact list sizes. Now, we have to consider that many providers offer plans that don’t include SMS support. So the prices below show the minimum you’ll pay for each contact list size – on plans that include SMS messaging.

ToolMonthly price for 2,500 contactsMonthly price for 10,000 contactsMonthly price for 100,000 contacts

Unfortunately, GetResponse doesn’t publish any pricing information for its only plan that includes SMS messaging. All we can say is that it’s among the more expensive tools.

Also, unlike most email marketing software providers, Brevo doesn’t price its plans according to contact list size. Instead, it charges for the number of emails you send per month. So we’ve shown the prices that allow you to send an average of two emails per month to each contact.

When it comes to SMS pricing, this is what you can expect to pay for the equivalent number of SMS credits.

ToolMonthly price for 2,500 creditsMonthly price for 10,000 creditsMonthly price for 100,000 credits

Keep in mind that sending SMS messages outside of the US normally costs more than one credit. You may also need to send more than one SMS message to each contact per month.

Also, different pricing strategies make it difficult to give precise numbers with some providers. So, use these figures as a rough guide, nothing more.

Our verdict

If you’re looking for the best all-round omnichannel SMS and email marketing system, ActiveCampaign is our top recommendation. It’s not the cheapest option for SMS messaging but it’s excellent value as an email marketing system and the best marketing automation tool around.

If budget is your priority, you’ll really need to crunch the numbers and pay close attention to SMS pricing. It really comes down to how many messages you need to send every month.

Overall, Ontarport and Klaviyo are probably the most affordable options if you need to send a lot of SMS messages.


Why use SMS and email marketing software?

SMS and email marketing play similar roles in your marketing strategy and complement each other’s pros and cons. It makes sense to integrate both strategies and manage them from one platform.

Does SMS have a 98% open rate?

Some studies have found SMS messages to have an average open rate of 98% – significantly higher than the average email open rate. This is one example of how SMS can complement your email marketing strategy – especially for important messages.

Is SMS marketing more effective than email?

Both channels are equally effective when used correctly. Yes, SMS messages typically have higher open rates and CTRs but recipients don’t want to receive a lot of text messages. Some interactions are perfect for SMS but email is more suitable for most – so it’s all about finding the right mix.

Aaron Brooks is a copywriter & digital strategist specialising in helping agencies & software companies find their voice in a crowded space.

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