9 Best Email Marketing Software Tools & Services

2 months ago  •  By  •  45 Comments

As a digital agency, we’ve used a lot of email marketing tools over the years. In this post we want to share with you an in-depth review of the following services, based on our experience.

Service Pricing* Ease of use Email templates Free trial?
Active Campaign $24.65 /mo 5/5 5/5 14 days Go to Website
GetResponse $25 /mo 4/5 4/5 30 days Go to Website
Mailchimp $35 /mo 4/5 3/5 2,000 contacts Go to Website
ConvertKit $49 /mo 4/5 4/5 No Go to Website
Aweber $49 /mo 2/5 3/5 500 contacts Go to Website
Constant Contact $55 /mo 3/5 3/5 60 days Go to Website

* Pricing is based on 2,500 subscribers.

Service Pricing* Automation Reporting Free trial?
Active Campaign $59.50 /mo Yes 4/5 14 days Go to Website
GetResponse $65 /mo Basic 4/5 30 days Go to Website
Drip $149 /mo Yes 4/5 21 days Go to Website
Ontraport $297 /mo Yes 4/5 No Go to Website
Infusionsoft $379 /mo Yes 5/5 No Go to Website

* Pricing is based on 10,000 subscribers.

It should be immediately obvious that there’s no one-size-fits-all email marketing tool. The best tool for you will depend on your budget, the size of your list, whether you require marketing automation, which integrations you require, and much more.

The table above provides a good starting point, and enables you to toggle between the best beginner and advanced email marketing tools. In the next section, we’ll take a deeper dive into the pros and cons of each of these tools – starting with our favourite: ActiveCampaign.

ActiveCampaign

If there’s one tool that I find myself recommending on a near-daily basis, it’s ActiveCampaign.

ActiveCampaign is what we use for almost all of our projects at Venture Harbour. It’s incredibly easy to use, while being extremely powerful and affordable. In fact, I’ve yet to come across an email marketing platform that even comes close to ActiveCampaign in terms of value for money.

What sets ActiveCampaign apart is the fact that it has its own CRM system for managing leads, and marketing automation for automatically nurturing and managing your leads. In short, it’s an all-in-one platform for handling small business sales and marketing. Unlike some of the other tools that do this, ActiveCampaign is affordable starting at $9/month – a twentieth of the starting cost of tools like Infusionsoft and Ontraport.

Pros

The best thing about ActiveCampaign is the ability to create marketing automation sequences affordably and with ease. For those unfamiliar, marketing automation is the ability to create pre-built sequences of emails that are sent out to people on your list when certain conditions are met. See a quick example of an automation sequence I’ve built in ActiveCampaign below.

basic-marketing-automation-sequence

What’s particularly powerful about this is it means you can look at any person in your CRM and see a full history of which emails they’ve opened, replied to, which pages on your site they’ve visited, and much more.

You can then build automated email campaigns to different segments of your list. For example, if someone in your CRM has visited a certain product page on your website, but has yet to purchase it, you’re able to create an email campaign that will just be sent out to these people.

Here’s an example of what an individual contact’s page looks like in the CRM contacts section.

activecampaign-editor

Besides this, ActiveCampaign’s pricing is very reasonable, and their customer support is extremely good. In fact, I’ve had two big issues with ActiveCampaign (including one of our accounts being flagged for sending an email with the content related to ‘forex’ in it). Both of these issues were solved very quickly and professionally by their team – in one case it was solved directly by their CEO, Jason VandeBoom.

They also have a Zapier integration, which means that you can connect ActiveCampaign to 200+ other services, including LeadPages, QuoteRoller, Zoho, Salesforce, Evernote, CapsuleCRM, and much more.

Cons

Admittedly, ActiveCampaign’s newsletter / email campaign creator is quite average. While certainly not bad, the drag and drop builder is harder to use than you might expect. Personally, I tend to use the HTML editor to get around this, but for users with no coding knowledge this might be difficult.

activecampaign-editor

Secondly, while I’ve given the CRM functionality of ActiveCampaign a lot of praise, the CRM itself is not up to a standard suitable for large team use. In fact, for one company that I consult to we’ve unfortunately had to migrate away from ActiveCampaign as their sales team couldn’t get the functionality they needed from the CRM.

The other downside with ActiveCampaign is that the reporting is quite basic. While it’s certainly possible to find your campaign open rate, click through rates, and geo-trends, it’s not easy to segment your reports or do any advanced reporting.

activecampaign-reports

The final disadvantage with ActiveCampaign is that their A/B testing isn’t quite as comprehensive as other email marketing services. Weirdly, ActiveCampaign only allow you to A/B test one-off newsletter blasts, but not emails sent from an automation sequence.

To summarise, ActiveCampaign is an extremely powerful and impressive tool for small teams. They have a few areas that need a bit of work, but generally if you’re looking for an all-in-one marketing tool for your business, you won’t be disappointed.

ActiveCampaign starts at $9/month and has a 14-day free trial.

GetResponse

GetResponse comes in at a very close second place.

So, what’s so great about them? In short, they get the important things right.

Pros

GetResponse’s pricing is very affordable (and, unlike other services, stays affordable as your list grows). Their platform is easy to use, and importing your lists takes seconds.

They have 500+ beautifully-designed email templates (all optimised for mobile), making it easy for beginners to create professional looking newsletters and autoresponders. Their customer support is impeccable (all of the issues we’ve had have been solved quickly with no fuss).

newsletter-templates

For more advanced users, GetResponse have done A/B testing very well. Whether you want to split test the body content, subject line, sender name, or even the time of day, GetResponse make this really simple. Their API is also very good. At Venture Harbour we’ve had to do a lot of custom integration using their API, and we’ve never had any problems. Of course, they also have many off-the-shelf integrations with services like WordPress, Salesforce, PayPal, Zendesk, and Shopify.

There are a lot of other specific features that I love about GetResponse (TimeTravel, single opt-ins, good deliverability rates, mobile inbox preview, landing pages etc), but the gist is that they’ve put a lot of thought into the important things that really matter.

So, let’s move onto what I don’t like about GetResponse.

Cons

Firstly, their form builder is below average. While it does the job, I always find myself spending longer than I’d like customising forms in their not-so-intuitive form builder section. Secondly, there are a few things (like deleting a list) that are unusually hard to do. In fact, even after using GetResponse for over three years, I’d have to Google it to find out how to find the list delete page.

Besides the minor user experience issues, the main reason why we don’t use GetResponse on every project at Venture Harbour is due to marketing automation.

GetResponse have fantastic autoresponders and a good automation tool that allows you to automatically remove/move contacts between lists when certain conditions are met (e.g. removing a contact from a list called ‘leads’ when a lead makes a purchase). Beyond this though, their automation rules are quite limited.

getresponse-automation

For some of our projects we require more automation functionality than this, which is where we would typically turn to a service like Ontraport, Infusionsoft, or ActiveCampaign (we’ll review these in a moment).

Considering that GetResponse is around one tenth the monthly cost of these more powerful email marketing tools, it’s definitely my pick for any project that needs to send out newsletters, autoresponders, and segmented emails.

In terms of GetResponse versus services like Mailchimp and Aweber, we originally had four sites using Mailchimp and one using Aweber. While I prefer the general features and ease of use of GetResponse over these services, my own experiments also suggest that GetResponse have superior deliverability and opt-in confirmation rates – meaning you get more subscribers, and more emails landing in your contacts’ inboxes.

If you’re interested in trying GetResponse, they have a generous 30-day unlimited free trial.

Mailchimp

Before migrating our lists over to GetResponse, Mailchimp was our go-to tool for creating newsletters and autoresponders. Our decision to move away from Mailchimp was primarily due to them enforcing subscribers to double opt-in (which was reducing our list size by about 15%), and the fact that we could do virtually everything we needed in GetResponse for almost half the price.

Since then, Mailchimp have made a lot of changes. While I still personally prefer GetResponse, Mailchimp’s user interface is very well-designed and stupidly easy to use. In addition to this, their functionality has actually become quite powerful.

mailchimp

So, what are Mailchimp’s pros and cons?

Pros

For me, there are three things that really stand out about Mailchimp. The first is that it’s probably one of the easiest email marketing tools to use. Their campaign builder makes building campaigns a breeze, even for the total beginner. Importing and exporting your list is also made really easy.

Secondly, they’re the only email marketing service to offer a 100% free account. This catches a lot of people out though, as it doesn’t allow you to access many features. If, for example, you want to use autoresponders – you’ll need to upgrade and pay for that.

The free account also has a low send limit and contact limit. It’s great if you just want to send a few newsletters to a few hundred contacts though. Just bear in mind that Mailchimp can become (relatively) expensive when you need to upgrade. Mailchimp also offer two payment types – pay as you go or a monthly subscription. While expensive, the pay as you go plan is good if you’re sending emails sporadically.

mailchimp-pricing

Finally, Mailchimp has a huge variety of integrations. There aren’t many services that Mailchimp can’t connect to. Whether you need to connect to LeadPages, Instapage, WordPress, Hubspot, Unbounce, Facebook, or virtually any other popular marketing tool – Mailchimp will integrate with them.

Cons

One of the biggest disadvantages with Mailchimp is that they force users to double opt-in to join your list (first by opting in on your website, and then again by confirming their email).
While the rationale for this is sensible (it reduces your email bounces and helps Mailchimp keep their email delivery servers whitelisted), it does impact the size of your list.

From our experience, we found that around 15% of our (legitimate) subscribers were failing to confirm their email address, resulting in them not being added to our list. This was confirmed when we saw an immediate increase in our list growth when we moved over to GetResponse and began using single opt-ins.

Another disadvantage with Mailchimp is the homogenisation of their email templates. Because so many marketers use Mailchimp, their newsletter templates look familiar. While you can obviously customise them, they somehow always have seem to look like a Mailchimp newsletter.

Finally, Mailchimp is quite pricey for such a basic email marketing tool. They’re able to justify this because they have the most well-known brand in email marketing. While not ludicrously expensive, it is about 40% more expensive than GetResponse – which offers a very comparable (if not better) overall product.

ConvertKit

ConvertKit are a new kid on the block, but lately they’ve been getting rave reviews from the blogging community.

convertkit-course

Designed specifically for bloggers, ConvertKit includes a range of unique tools to make it easy for bloggers to build their list and promote their content. Being new to ConvertKit myself, I decided to learn more and see what’s driving their positive reviews.

Pros

It’s immediately obvious that ConvertKit is extremely well-designed, with a lot of attention paid to the small details. For example, one thing I particularly like is that the bar chart that displays how many new subscribers you’ve received is broken down into chunks to show which blog posts or traffic sources are driving your list growth.

convertkit-reporting

In addition to the usual range of web forms, email blasts (which ConverKit calls ‘broadcasts’), and automation, ConvertKit also has a dedicated section for building email campaigns around web courses. For bloggers and information marketers, this is an invaluable feature.

Similarly to ActiveCampaign, the automation features in ConvertKit are kept very simple – but not at the expense of functionality. With a simple ‘if this happens… do that’ style automation builder, it makes it easy for anyone to build a range of segmented drip campaigns.

convertkit-automation

Finally, ConvertKit has a lot of non-standard integrations with services likely to be used by authors, publishers, and bloggers. For example, they integrate with BookLaunch, Gumroad, and lots of membership site plugins.

Cons

While not unreasonable for such a targeted service, ConvertKit is on the higher end of the price spectrum. In fact, for 2,500 subscribers ConvertKit is double the cost of GetResponse.

Besides this (and the lack of a free trial), there’s not a whole lot bad to say about ConvertKit. For authors and bloggers, it does everything it needs to. ConvertKit starts at $29/month, and you can learn more about their product here.

Aweber

Despite looking a bit outdated, Aweber sits in a sweet spot of being cost effective and easy to use. It has all the important features you’d want, without being too feature heavy.

For those starting out, it has great reporting to help you learn what does and doesn’t work. Their email campaign creator is great at walking you through how to setup your signup forms and newsletters.

If you’re more advanced in your email marketing, Aweber has some good features, such as split testing. Split testing enables you to send different variations of a campaign to different segments of your list. This allows you to compare and improve your open and engagement rates.

They also offer auto responders, RSS-to-email, and a ton of third-party integrations. Perhaps their most useful integration is with WordPress. Their WordPress plugin enables you to add email signup forms to your website in a single click.

Aweber

The thing that I love about Aweber is that it’s so simple, yet still has everything you need to get the job done.

I’ve switched between Aweber and Mailchimp for some of my own projects several times. Despite Mailchimp’s slick design, I find the functionality and reporting of Aweber much better.

With Aweber, you’re not locked into any long-term contracts. Their pricing starts at $19/month, and allows you to send unlimited emails to up to 500 subscribers.

Aweber is a bit more expensive than GetResponse. Although only by $4/month, so it’s really a matter of preference.

Infusionsoft

InfusionSoft is an interesting option.

In some ways it’s wrong to compare it with services like Aweber and GetResponse, as it’s not just an email marketing tool. Infusionsoft is a full sales and marketing automation tool. Email marketing is just one of the many tools provided.

That said, it’d be naive to not feature Infusionsoft in this post. For many businesses, their platform is a complete game changer.

So let’s acknowledge the elephant in the room; InfusionSoft is expensive. Their pricing starts at $199/month, plus you have to pay for a kick-starter package that costs $1,999.

For most marketers and business owners, this is way out of budget. For some, though, this is a fraction of the return that Infusionsoft generates for their business.

InfusionSoft is a full CRM system, with marketing automation and eCommerce tools. So what can you do with InfusionSoft that you can’t do with other tools reviewed here?

In short, you can automate your sales and marketing based on customer behaviour.

Infusionsoft

I was speaking to a friend recently who was telling me that his company created a virtual sales person on Infusionsoft. Bruce, as they named him, keeps in contact with thousands of customers for them. He checks in every few weeks with different messages depending on what each customer has or hasn’t done.

For example, if someone adds a product to their shopping cart but doesn’t checkout, an email can be triggered reminding them to complete their order.

Perhaps you want to automatically send discount coupons to customers on their birthday? Or, maybe you want to create funnels that turn your non-paying subscribers into customers. With Infusionsoft this is all possible.

It’s a complex tool that’s as powerful as it is addictive. The biggest complain I hear from Infusionsoft customers is that you can spend days creating sequences!

If you’re interested in learning more, we’ve written a more in-depth review of Infusionsoft here. In general, Infusionsoft only becomes a good investment when you’re turning over at least $150k per year. It also only really makes sense if your business revolves around selling products online.

If you’re just starting out with email marketing, InfusionSoft is almost definitely not the right fit.

Constant Contact

I’ve never been a fan of Constant Contact, as I find their user interface a bit dated, and their overall service very mediocre. That said, it’s been 3-4 years since I’ve used their service on a client and it does appear that they’ve picked their game up somewhat.

Constant Contact

Constant Contact’s selling point used to be that they were the most cost effective solution. Many of our clients used them because they were free (in return for including a Constant Contact logo at the bottom of every email).

It seems that’s changed, as their prices are now quite expensive relative to some of the other options.

Constant Contact charge $50/month for 2,501-5,000 subscribers. To put this into perspective, GetResponse only costs $25-$45 for this amount of subscribers.

In my opinion, Aweber and GetResponse both have better integration capabilities, reporting, and templates. So, it’s hard to understand how Constant Contact are justifying their extra cost.

That said, Constant Contact do have a few interesting features worth mentioning. First of all, they offer every customer a personal marketing coach to assist with any questions or problems you have.

For first timers, email newsletters and auto responders can be quite a challenge to set up, so I can see how this is quite a valuable feature.

Constant Contact appear to be creating a one-stop shop for marketers. With event registration tools, feedback forms, and surveys, it looks like they’re branching out.

This is a brave move, considering that there are excellent free tools like Eventbrite and Survey Monkey.

In general, I find Constant Contact’s offering just a bit too dull. There’s no clear USP or compelling reason why I’d use them over competing services.

In Summary

There are dozens of email marketing services out there. The six we’ve reviewed are just what I consider to be the main contenders for small to medium sized businesses.

I don’t believe that there’s a one size fits all solution when it comes to email marketing, so you need to weigh up your requirements.

The best email marketing software for entrepreneurs & small businesses
For most entrepreneurs and small businesses, I’d recommend GetResponse.

For businesses that need a full email marketing automation system, I’d recommend InfusionSoft. It’s certainly not the most affordable option, but for a good reason. The automation capabilities can save you days of repetitive work while lifting your conversions.

Generally, if you’re still undecided, I’d recommend giving GetResponse a shot. If you’re looking for something basic and are technically savvy (and have access to your server), then Sendy is worth a look at. If you run an eCommerce website that turns over at least $150k, then Infusionsoft may be worth the investment.

I hope that’s helped – if you have any questions then feel free to post in the comments below, or contact us here.

Image Credit: Johnny Hughes

9 Best Email Marketing Software Tools & Services 4.83/5 (96.67%) 6 votes

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Comments 45

  1. Sendy does fully support Autoresponders and have an API. :)
    • Cheers Ben, i've corrected this. I didn't come across either when I was playing around with Sendy - must not have been looking hard enough!
      • Being Sendy users ourselves, we were also little bit disappointed with the limited reporting options offered by the app. So we built an extension which will help you to build dashboards, per-list reports, calculate conversions, etc.
  2. A very useful summary, thanks Marcus. I've had some success using Mailchimp in the past although eager now to try others services. I found MC relatively easy to use and navigate once I understood some of the terms relating to (all) mailing lists such as auto-responders, lists, groups, A/B testing. One positive for mailchimp is I found their guides/tutorials very good. I'm in the process of expanding and evaluating services such as Aweber on another site and interested in other providers too. Two questions: 1. With any of these services are you able to manage multiple sites/lists of subscribers under one account, even if those lists/subscribers/topics are unrelated? 2. Any thoughts on Feedblitz as I see people starting to use that service now too? Thanks for the very insightful evaluation.
    • Thanks Rob! Mailchimp are pretty good - probably one of the most intuitive services to use. The main disadvantage is their double opt-in, which results in losing ~20-30% of people who go to sign up to your mailing list but don't confirm in the email. I'm pretty sure that all of the services reviewed let you manage multiple sites under one account. Aweber, Mailchimp, Sendy, and Get Response definitely. I haven't heard of Feedblitz - just looking at their website now. Appears that they're a Feedburner replacement specialising in RSS-to-email (sending your blog subscribers an email about latest posts). Their pricing looks a bit steep (considering Feedburner was free) - so I'd probably choose Mailchimp or Aweber over them? That way you can message up to a few thousand people free of charge. Hope that helps!
      • Hey Marcus, George from Sendicate here. We're an email newsletter web app that aims to fix the current complex on boarding and newsletter sending process. We also allow single-opt in on lists if ya want :) Got RSS to email and all the bells and whistles too, we just try and make the user flows simple. Check us out. Cheers, George
  3. Jason Millen
    Really well written post Marcus! It'd be great to hear what some of the email marketing software providers have to say in response to this review and what *they* consider to be their strengths over the competition. Out of interest have you come across SendBlaster or Vertical Response? My company trialed SendBlaster a while back and I remember being quite impressed with the overall ease of use. Vertical Response was the other one we looked at which we'd heard good things about but ended up not going with for some reason or another. Would love to hear your thoughts on them if you've come across them before.
    • Thanks Jason I agree, it'd be great to hear from some of the guys in the space to know what differentiates them in their view. As for SendBlaster and Vertical Response, I've definitely come across VR in the past but not sure about SendBlaster. The name rings a bell but I can't think where from, and from their website it doesn't look like one that i've used. Vertical Response looks interesting - although again I can't quite figure out what really separates them from the other more popular services.
  4. I dug Aweber and getresponse when I used them. Smart post Marcus! Now I use my gifting club's email service, and have moved a bit away from email marketing. But overall helpful read here and a must for most marketers.
  5. Malonie Carre
    I have very few mail customers but would like to get started on this. If I use mail chimp to get my first 2000 email addresses over the next year or so ( obviously for free! ) can I then migrate them into Get Response when I am ready to start paying a monthly fee? I am a musician so it is more for my fans than for selling.
    • Of course - I did a similar thing when I was building the newsletter for TheMusiciansGuide.co.uk. It's relatively easy to export and import between the various email marketing services, so you should be fine. Have you looked into Radio Airplay or FanDistro? They're both really good tools for collecting the email addresses of fans that like your music. I remember reading a case study that Brian Hazard of Passive Promotion / Color Theory wrote where he got thousands of fan email addresses using Radio Airplay.
      • Thank you, You just gave me a very cool tip! Great article, I will look up The MusiciansGuide too!
  6. Panos
    Let's keep in mind that these are all different cases: - Desktop-based email marketing software (installed on your personal computer). - Serviced model or Saas (like MailChimp and others presented here). - Self-hosted (installed on your own server like Email Marketer and nuevoMailer). - Hybrid: self-hosted using 3rd party SMTP relay services (quite trendy lately). There is no one-size-fits-all solution. Each model has pros and cons. Low-mid volume, occasional senders and not so technically literate users will probably do better with the serviced model (or a desktop based solution). Medium to heavy users are more likely to go for a self-hosted solution and usually the hybrid approach.
    • Hi Panos, That's a good breakdown of the different types of email services. I aimed this post at the large majority of people who would just be looking for a Saas service like Aweber or GetResponse, but you're right that there are many alternatives.
  7. James Calain
    Marcus, Thank you for this article, it's been a great help for our company while we're in the process of moving to a different ESP. I wondered, what are your thoughts on solutions like Mailigen, Vertical Response, Mad Mimi, and Campaign Monitor? I know there's a never ending list of possible email software companies that you could compare, but these ones in particular interested me as they seem to offer many similar services to those that you mentioned. Have you come across them before, and if so would you advise using them over GetResponse? Another question I had was to do with email delivery rates. Do you know of any way to gauge the quality of an email marketing software company's delivery rates before becoming a customer and running your own test? I'd love to see a comparison like this post focusing on quantitative metrics like that. Perhaps an idea for a future post? James
    • Hi James, I've heard of several of the providers you mentioned, but I haven't used them on any projects so I can't really comment. From a quick browse of their websites they all look fine, but nothing jumps out at me in terms of a unique proposition. In terms of delivery rates, I know there are websites like SenderScore, which provide some information on delivery rates, but it's good to remember that those numbers are never static. If a company like Infusionsoft upgraded their servers, or changed the IP address that they send mail from, the stats would immediately become outdated. Similarly, it's probably worth taking any numbers provided by the email services with a pinch of salt, as they're more than likely to be a little bit on the generous end of the spectrum. In my experience, it's not something you really need to worry about unless you're sending 100,000's of emails per month, as the difference it makes is very minimal. Hope that helps, Marcus
  8. Kevin
    Great timing, Marcus. I signed up for free trials with Mailchimp, GetResponse and Aweber about a week ago and was just doing some research to confirm my thoughts. I agree with you that overall GetResponse are the best of the bunch. However, I did find that Mailchimp's UI was way better and easier to use. It's just a shame that they force you to jump through hoops with double opt-ins, and their payment structure was a little bit off putting. What I'd like to know is whether any email marketing software provider allows you send emails that look identical to if they were sent from Gmail. I find that the best newsletters are those that look like it came from a friend. If only Mailchimp or Aweber didn't force their logos and HTML style in every campaign I imagine they'd get way better open and click through rates. Do you know of any services that do this?
    • Hi Kevin, It sounds like you're after plain-text email campaigns, which all of the services reviewed above offer as standard. Instead of creating a HTML campaign, you should be able to select plain-text from a drop down menu and go from there. That should disable all of the logos, and formatting that give emails the 'newsletter template' look. Marcus
  9. Alistair Coe
    Really good information, thanks for the comparison Marcus!
  10. Maura
    Highly descriptive article. Will there be a part 2?
    • Thanks Maura - I don't think so. If anything changes I'll most likely just update this post.
  11. Peter
    Great review Marcus! I'm currently looking for an email marketing service for a mailing list of about 80,000 subscribers. I run an information product business in the fitness industry with a large number of customers buying our ebooks and online courses every day. I'm particularly interested in GetResponse, although I'd be keen to hear your thoughts on the flexibility of their service for creating autoresponders, and integrating with a checkout service (we use WooCommerce). I see that you've recommended Infusionsoft, which I was also looking at. Do you have any strong opinions on which one would be better for our kind of business?
    • Hi Peter, It really depends on your budget and how much automation you need. GetResponse would be a great pick, although their automation is quite limited at the moment. For example, you can setup standard autoresponders, and autoresponders based on behaviour such as "opened previous email", but it's very hard to separate customers from non-customers etc. With Infusionsoft (or other marketing automation alternatives like Ontraport, Marketo, Pardot), you'd have a lot more flexibility with automation, but that may be overkill depending on what you're looking to do. The main thing to consider is that Infusionsoft starts at $199/month + a one-off $2,000 fee for a kickstarter package. Realistically, you'll likely end up paying $300-$400 per month for one of their more advanced packages. GetResponse is $450/month for 100,000 subscribers. In terms of integration with Woocommerce, i'm pretty sure you'd have more luck with Infusionsoft. It looks like they have a plugin called 'InfusedWoo' in their app marketplace here: http://marketplace.infusionsoft.com/app/infusedwoo Hope that helps, Marcus
      • Peter
        It sounds like Infusionsoft is probably the direction we need to head in. If it's more affordable than GetResponse and has better automation, then it's a bit of a no brainer. While we don't need full blown automation, it's important for us to be able to send different campaigns to customers based on whether they have/haven't bought certain other products. Based on what you've said, and what I gather from their website, this seems out of GetResponse's depth. Thanks Marcus, I appreciate the advice.
  12. Nina Thompson
    This is so helpful! We've been using an old school bespoke email program at our company for years and have finally come to the realisation that we need to enter the 21st century! One question - do you know how easy it would be to connect a tool like Aweber or GetResponse to a customer database? We would hate to lose our list of customer data during the move, so that's a big concern for us.
    • Thanks Nina, sounds like a much needed upgrade ;) Do you know whether your current email service allows you to export subscribers? If so you should be fine. All of the email marketing tools reviewed in this post allow you to import subscribers from a CSV file, so providing you can get all of your existing subscribers into a spreadsheet you'll be absolutely fine. Marcus
      • Nina Thompson
        I think so. I'd need to take a closer look but I'm sure you're right. Thanks for the help! Nina
  13. David Reed
    I'm currently looking for a hosted email marketing service that offers SMS services and integrates with Salesforce. We have a customer database of over 250,000 users and need to be able to send them SMS messages as well as emails at roughly the same time as appointment reminders. I've spent a long time looking at the different options, and there doesn't seem to be anything exactly what we're looking for (without requesting customisation), but before I give up hope I wondered whether you knew of anything?
    • Hi David, Check out Pure360 - from their website it seems like they have both SMS services and integration with Salesforce. I can't vouch for their service as I've never used it, although I did used to live about two minutes from their offices in Brighton! The other option would be something like Infusionsoft. I'm pretty certain that they have SMS functionality, and would be very surprised if they didn't integrate with Salesforce. Hope that helps. Marcus
  14. Fantastic article Marcus. Really enjoyed this detailed post. After reading this I think I will move to and try out Ontraport! Nathan
    • Marcus Taylor
      Thanks Nathan, Ontraport's awesome :)
  15. Kelly
    Great post Marcus, I've always been a mailchimp user myself, and I have to say I really like their UI but I'm always open to new options. I've dabbled in a couple of the other email marketing providers like Pure360 - but find them so clunky and annoying to use (despite them looking really pretty and having great templates) that I always end up going back to good old mailchimp. I haven't used GetResponse yet, I'll give their free trial a shot :)
    • Marcus Taylor
      Thanks Kelly, Mailchimp have definitely come a long way with their UI over the years, it's just their service that hasn't caught up ;) I haven't had the chance to play around with Pure360 as much as I'd like, but I've heard the same things echoed by several friends who use their service. Looking at their client list, I think they're more aimed at large companies though.
  16. fSheppard
    I really enjoyed this article but could anyone tell me a little bit more about MPZMail? It's not on this list, however I know a fair few people who are moving from MailChimp. I've had a look around and it seems to be pretty good.
  17. Marcus Taylor
    @Frank - I've never heard of them, and a quick Google search for your name + MPZ Mail reveals you promoting them on Quora. I'm not sure why you'd ask for more information on them if you're already a user recommending them to others? Are you affiliated with them by any chance?
  18. Hi Marcus, Thanks for the article, it was also interesting and inspiring to see your other ventures in diverse fields. Would like to connect 1:1 in the near future. Meanwhile, even I had done a similar comparison as I myself handle email marketing for my organization. Do check it out as well as for the readers of the blog since it covers 2 additional players. Cheers, Karan
    • Marcus Taylor
      Hi Karenpreet, you're welcome. I took a look at your comparison - good work. More than happy to connect anytime if you want to drop me an email. Marcus
  19. Meera
    Hi I am new to direct email marketing. Sendy looks like a good pick based on this post. Thanks, Marcus for this article. Just a question, is it possible to export back only the delivered emails back to our database or via a .csv file.
  20. Tony Hoang
    Great review Marcus! Have you looked into contactpigeon.com? They are a new e-mail marketing platform that offers data driven campaigns with thorough segmentation and automation features.
  21. Sneha
    Thank Marcus, the summary was a great help.
  22. Afroz Siddiqui
    If you want cheap, easy and something you can grow with, I recommend MailChimp. You can even start out free with them. Later, if you decide to change platforms, it’s relatively easy to transfer your list.
  23. Mark
    I have a database of 2000 emails that I have marketed to for some time now from a pop 3 email without using a service. I imported it to mail chimp and it wants a double opt in. How can I bypass that. Once I start using mailchimp then people can easily unsubscribe if they don't want the email.
  24. Miguel
    I'm shopping to upgrade my email marketing software. Just got off the phone with Constant Contact. Can't believe they don't offer A/B testing!

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