The Bootstrapped Startup Blog

The Marketing Mix: Building a Strategy With the 7Ps

We explore the marketing mix, its various frameworks, and most importantly how they can be…

Aaron Brooks

How to Use Marketing Segmentation to Improve Marketing Campaigns

Marketing segmentation is one of the easiest ways to boost revenue, but 89% of marketers…

Marcus Taylor

15 Marketing Tactics That Work (And How to Plan Them)

Are you getting an ROI from your marketing tactics? Here are 15 proven marketing tactics…

Marcus Taylor

51 Critical Marketing Metrics (And How to Use Them)

Struggling with underperforming campaigns? Use these 51 critical marketing metrics to spot areas for improvement…

Marcus Taylor

Target Audience: The Art & Science of Finding Your Ideal Buyers

Learn the 4-step process to finding your target audience. Discover the steps most marketers miss…

Marcus Taylor

Marketing Teams: How to Structure & Manage Them Effectively

Even the most successful marketing teams can feel like they're always playing catch-up. Consumer habits…

Aaron Brooks

What is Growth Marketing? With 30+ Examples, Tactics & Hacks

If your marketing strategies are all focused on maximising sales at the top of the…

Aaron Brooks

How to Implement Agile Marketing

63% of CMOs say traditional advertising is dying. Is your business flexible enough to change?…

Marcus Taylor

Marketing Budget: The Complete Guide

You know you need a marketing budget, but you don't know where to start. Our…

Marcus Taylor

The Ultimate Guide to Building a Go-To-Market Strategy

Don’t market your new products without a clear roadmap to success. Our ultimate guide outlines…

Marcus Taylor

21 Marketing Experiments & Test Ideas

Marketing success doesn't just happen; it's a progressive path of testing, experiments and learning -…

Aaron Brooks

ROI Calculator: How to Calculate Your Marketing ROI

Proving the value of marketing campaigns can be difficult, especially at the earlier stages of…

Aaron Brooks

30+ Free Marketing Tools Compared

Marketing tools are designed to help your business grow by making your strategies more effective…

Aaron Brooks

10 Business Planning Software Solution Compared

We compare the top business planning platforms head-to-head, so you can choose the right tool…

Marcus Taylor

30 Slack Apps, Integrations & Bots to Try

Slack is one of the most popular communication tools for businesses with over 12 million…

Aaron Brooks

The Ultimate Marketing Plan in 5 Steps

Once a reasonable way of aligning teams, marketing plans are relics of an outdated way…

Marcus Taylor

The Best Sales Enablement Tools Compared [20+ Apps]

Making sales is hard. From content management to conversation insights, these sales enablement tools should…

Marcus Taylor

10 Social CRMs & Apps Compared

Check out our top 10 picks for the best social CRMs for your business. Get…

Marcus Taylor

The Best Social Media Management Tools [16 Apps Compared]

From posting content to tracking likes, these social media management tools can help you build…

Marcus Taylor

The 14 Best CRM Software for Small Business: Detailed Breakdown & Comparison Chart

We compare the top small business CRMs head-to-head, so you can choose the right tool…

Marcus Taylor