To get better business performance from your website, you need to test your way to success because best practices and the latest design trends aren’t always going to work for your users. This means A/B testing and you’re going to need a few things to make this happen: the right KPIs, access the necessary data and the tools it takes […]
Did you know that 58% of the world’s top brands have more than 100,000 Twitter followers while 93% of people who follow an SMB on Twitter plan to buy from them in the future? These are just some of the incredible stats that prove the power of Twitter for businesses of all sizes – not only […]
There are plenty of CRM platforms out there claiming to offer everything a business could need, regardless of size – but few of them can really provide what enterprise brands need to make the most of their relationships with customers. Aside from being able to handle the number of leads you’re generating on a daily […]
Business automation is transforming the way brands operate, allowing them to do more with less and scale in ways never before possible. In theory, this means business size doesn’t matter so much and automation can actually give the advantage to smaller brands that are often able to react to new trends faster than their larger […]
Inbound marketing continues to be the lead generation priority of modern brands but the nature of this broad strategy is constantly changing. New platforms are always emerging, the technology powering them is advancing at an increasing rate and the way your target audience interacts and buys from brands like you is evolving every year. In […]
As the consumer journey becomes a more complex network of interactions between brands and users, marketers need to work harder to keep leads moving towards the sale. Your trusty marketing funnels are generally going to be the same as they were a few years ago but the number of touchpoints along the way has likely […]
Personalisation is crucial to delivering the right message to users at the crucial moment, as their needs change throughout the consumer journey. If you’re looking to boost engagement and increase conversions (without increasing traffic) then personalisation is going to be a fundamental part of your CRO strategy. The only problem is personalisation can be a […]
Remember those choose your own adventure books? Well, imagine applying the ‘choose your own adventure’ concept to website content. You ask a question to your visitors, and the content on the rest of the page becomes personalised based on their answer. Increasing Engagement by 88% It began with a simple hypothesis: Does asking questions and […]
Landing pages are one of the most important selling tools on your website, allowing you to direct users to a targeted selling point that addresses their specific needs. Unlike a homepage, that aims to capture a concise roundup of everything your brand has to offer, it’s landing pages that capture leads with a higher purchase […]
How long does it take your business to respond to fresh marketing leads? If you’re like most businesses today, it’s too long – as shown by research from Harvard Business Review that shows the majority of brands are leaving it too long to respond to leads. Not only that, but it turns out leads turn […]