Remarketing is one of the most important tools for maximising the ROI of your paid advertising spend. However, this snazzy little PPC feature can a lot more than bring previous visitors back to your website. In this article, I’m going to show you ten ways you can use remarketing to generate new B2B leads, nurture […]
Generating enough inbound sales leads to make your marketing campaigns profitable can feel like an uphill battle at times. We know what it’s like because we’ve been there ourselves and that sense of being overwhelmed by too many different strategies and variables to test is something every successful marketing team has to go through. After […]
Affiliate marketing is one of the most popular ways to earn passive income online. If you’ve ever dreamt of making money while you sleep then affiliate marketing is one of the first strategies you’ll want to look at. In the UK alone, affiliate marketing contributes 1% to the country’s GDP, according to research from IAB […]
Salesforce is the market leader in customer relationship management (CRM) software, so this is almost certainly going to be one of the first names you come across – and, quite possibly, the first CRM you consider trying out. It was certainly one of the first ones we tried here at Venture Harbour. Salesforce is a […]
“Great companies obsess over productivity, not efficiency,” Michael Mankins wrote for Harvard Business Review (HBR) in March 2017. Mankins is a Brain & Company leader and partner, as well as a coauthor of Time, Talent, Energy: Overcome Organizational Drag and Unleash Your Team’s Productive Power. As he says in his HBR article, “Our research indicates that […]
To-do lists have come a long way since the days of scribbling down notes on scraps of paper and later frantically shuffling through everything on your desk in search of a misplaced Post-It note. Today, we’re blessed with entire app stores filled with digital to-do lists and day planners. No more scraps of paper or […]
In the digital age, basically everyone is a writer of some description – whether it’s social media content, company blogs, business proposals or something a little more traditional like news stories or screenplays. Businesses and individuals of all kinds are writing more content than ever. The biggest challenge for today’s writers is getting everything done […]
In a typical 8-hour day, how many hours do you spend actually being productive? If you’re anything like the average worker, it’s probably a lot less than you would like to admit. Two separate studies – one carried out by the Bureau of Labor Statistics (US) and another by VoucherCloud (UK) – both find the average worker […]
Here at Venture Harbour, we empower marketers, entrepreneurs and brands to accelerate growth. While we’re not an SEO or marketing agency in the traditional sense, our focus is essentially on making these strategies more effective for agencies and business owners. This means we work very closely with digital agencies, marketing professionals and entrepreneurs to help […]
According to McKinsey&Company, email marketing is 40 times more effective than social media and marketers still rate this strategy as the most effective, according to Smart Insights research on the State of Email marketing in 2017. Source: Smart Insights Now, creating a killer email marketing strategy can take time and one of your biggest challenges is […]