The Bootstrapped Startup Blog

50 Essential Metrics & KPIs for SaaS Marketers

The SaaS customer cycle is long and complex, requiring constant strategy, development and optimisation to…

Aaron Brooks

11 Best CRO Software for SaaS Companies

SaaS companies have to optimise the entire customer journey to convert leads into customers and,…

Aaron Brooks

SaaS Lead Nurturing: 35+ Strategies to Turn Leads Into Paying Customers

Turn leads into paying customers with these lead nurturing strategies.

Aaron Brooks

SaaS Lead Generation: 27 Strategies For Software Companies

For SaaS companies, lead generation is the first step in a long customer cycle. You…

Aaron Brooks

19 Email Marketing Strategies For SaaS Companies

Email marketing is the most important digital channel for SaaS companies, covering the whole customer…

Aaron Brooks

10 SaaS Subscription Billing Software Platforms Compared

We compare the top SaaS billing platforms head-to-head, so you can choose the right tool…

Aaron Brooks

10 Affiliate Marketing Software & Tracking Tools Compared

We compare the top affiliate marketing platforms head-to-head, so you can choose the right tool…

Aaron Brooks

SaaS Pricing: A Guide to Models, Strategies & Psychological Hacks

Pricing is the most important strategic aspect of a SaaS product. Growing software companies have…

Aaron Brooks

Marketing Strategy: The Ultimate Guide

We've shared everything that should be in your strategy, from goal forecasting to audience research…

Aaron Brooks

SaaS Customer Retention: 19 Strategies To Keep Users Paying

Two-thirds of companies experience churn rates of 5% or more but the numbers often look…

Aaron Brooks

9 Best Marketing Calendar Software & Tools

A marketing calendar aligns teams, improves communication, and ensures that deadlines and goals are met.…

Marcus Taylor

8 Must-Have Digital Marketing Platforms

We've curated a list of eight digital marketing platforms to help organise and scale your…

Marcus Taylor

10 Must-Have Marketing Tools for SaaS Companies

We compare the top marketing tools for SaaS companies head-to-head, so you can choose the…

Aaron Brooks

How to Increase MQLs for SaaS Companies

We've rounded up the top strategies for increasing demos, trials and qualified prospects for software…

Aaron Brooks

Agile Marketing: The Ultimate Guide

Agile marketing is one of the hottest trends in the industry but it's also one…

Aaron Brooks

SaaS Marketing: 30 Examples of What Works

While SaaS marketing uses the same channels as traditional forms of digital marketing, its core…

Aaron Brooks

We’re No Longer Focusing on Leadformly

It's with mixed emotions that we're ending work on Leadformly today. As many of you…

Marcus Taylor

Marketing Management: A Tiny MBA in 20 Minutes

Are you responsible for your company's promotional success? Launch high-ROI campaigns and prove your worth…

Marcus Taylor

5 HIPAA Compliant Email Marketing Tools & CRMs Compared

Here are our picks for the 5 best compliant email marketing tools & CRMs for…

Aaron Brooks

Everything You Need to Know About Marketing Ops

Marketing operations is a broad term but it plays a specific and crucial role in…

Aaron Brooks

How to grow a SaaS business

50 Essential Metrics & KPIs for SaaS Marketers

11 Best CRO Software for SaaS Companies

SaaS Lead Nurturing: 35+ Strategies to Turn Leads Into Paying Customers

SaaS Lead Generation: 27 Strategies For Software Companies

19 Email Marketing Strategies For SaaS Companies

10 SaaS Subscription Billing Software Platforms Compared

10 Affiliate Marketing Software & Tracking Tools Compared

SaaS Pricing: A Guide to Models, Strategies & Psychological Hacks

Marketing Strategy: The Ultimate Guide

SaaS Customer Retention: 19 Strategies To Keep Users Paying

9 Best Marketing Calendar Software & Tools

8 Must-Have Digital Marketing Platforms

10 Must-Have Marketing Tools for SaaS Companies

How to Increase MQLs for SaaS Companies

Agile Marketing: The Ultimate Guide

SaaS Marketing: 30 Examples of What Works

We’re No Longer Focusing on Leadformly

Marketing Management: A Tiny MBA in 20 Minutes

5 HIPAA Compliant Email Marketing Tools & CRMs Compared

Everything You Need to Know About Marketing Ops

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