Remote working is on the rise and ONS data suggests 50% of the UK workforce is set to work remotely by 2020. For many people, this means working for their company from the comfort of their own home, rather than travelling to the office. However, remote working also opens up the possibility of creating collaborative […]
Remote working has transformed the way we build businesses and careers. Studies show that remote workers are happier in their jobs and life in general, which keeps them working in the same position for longer while maintaining a healthier work-life balance. For businesses, remote working makes it easier to recruit and retain top talent from […]
With 70% of people globally working remotely at least once per week, the composition of creative teams is changing drastically. While the benefits of remote working are well documented – both for businesses and team members – there are a number of productivity issues that can get in the way of collaborative teams maximising progress. […]
HubSpot is one of the leading names in marketing software, offering a full suite of tools designed to help businesses grow. While the likes of Salesforce and Infusionsoft target enterprise businesses, HubSpot offers packages for businesses of all sizes and there’s even a free version of each tool that allows businesses to get a feel […]
According to findings from Ascend2, 62% of marketing professionals see hyper-personalisation as a crucial strategy but only 9% have successfully implemented it. While this comes from a relatively narrow focus group, it’s backed up by the fact that very few of our interactions with brands are personalised at all – let alone enough to get […]
Landing pages are one of the most important lead generation tools in your marketing strategy. These are the pages that convert PPC traffic into paying customers, generate email signups, get your lead gen content ranking in organic search and promote your products/services via social media. Although you want to optimise your entire website for conversions, […]
Personalisation has become one of the biggest marketing trends in the industry in recent years. You’ll hear countless marketers talking about personalisation as an essential strategy for every brand and all kinds of marketing tools offering a wide range of personalisation features for email, landing pages, website copy and newer marketing channels, such as chatbots. […]
According to GetResponse’s 2018 Email Marketing Benchmarks report, email marketers in the UK achieve an average open rate of 18.39%, lower than the 22.15% global average and way behind the global leaders Germany with a massive 40.67% open rate. Europe has the highest performance out of all regions in the study, too, which makes the […]
Achieving high deliverability and engagement rates is one of the biggest email marketing challenges you face. It doesn’t matter how great your campaigns are if nobody gets to see them or engage with them. If you want to maximise your email marketing returns, you need to start by maximising deliverability and engagement. In this article, […]
One of the biggest challenges with automating a business is knowing which tasks to actually automate. Choosing individual tasks is one thing (eg: automating invoices) but creating full workflows that drive an entire marketing strategy is a completely different ball game. For example, instead of simply automating invoices, you might create a workflow that automatically […]