Studies have found remote workers are more productive, healthier and enjoy a more positive work-life balance. The benefits for workers and businesses alike are driving a workplace revolution – one that’s projected to see 50% of the UK workforce working remotely to some extent by 2020. A lot of studies have been conducted on remote […]
With remote working sharply on the rise (50% of the entire UK workforce is expected to work remotely at some capacity by 2020), more people are getting the day’s tasks done at home. According to Buffer’s 2019 State of Remote Report, despite having the freedom to work from anywhere, the vast majority of remote workers […]
Remote working has been on the rise for sometime now and is increasingly at the forefront of how companies are expected to enable flexibillity for their staff. More so, Covd19 has certainly forced the pace of change around remote working and workers are quickly adapting schedules, home offices and habits so that working from home […]
Remote working has transformed the way we build businesses and careers. Studies show that remote workers are happier in their jobs and life in general, which keeps them working in the same position for longer while maintaining a healthier work-life balance. For businesses, remote working makes it easier to recruit and retain top talent from […]
With 70% of people globally working remotely at least once per week, the composition of creative teams is changing drastically. While the benefits of remote working are well documented – both for businesses and team members – there are a number of productivity issues that can get in the way of collaborative teams maximising progress. […]
HubSpot is one of the leading names in marketing software, offering a full suite of tools designed to help businesses grow. While the likes of Salesforce and Infusionsoft target enterprise businesses, HubSpot offers packages for businesses of all sizes and there’s even a free version of each tool that allows businesses to get a feel […]
According to findings from Ascend2, 62% of marketing professionals see hyper-personalisation as a crucial strategy but only 9% have successfully implemented it. While this comes from a relatively narrow focus group, it’s backed up by the fact that very few of our interactions with brands are personalised at all – let alone enough to get […]
Landing pages are one of the most important lead generation tools in your marketing strategy. These are the pages that convert PPC traffic into paying customers, generate email signups, get your lead gen content ranking in organic search and promote your products/services via social media. Although you want to optimise your entire website for conversions, […]
Personalisation has become one of the biggest marketing trends in the industry in recent years. You’ll hear countless marketers talking about personalisation as an essential strategy for every brand and all kinds of marketing tools offering a wide range of personalisation features for email, landing pages, website copy and newer marketing channels, such as chatbots. […]
According to GetResponse’s 2018 Email Marketing Benchmarks report, email marketers in the UK achieve an average open rate of 18.39%, lower than the 22.15% global average and way behind the global leaders Germany with a massive 40.67% open rate. Europe has the highest performance out of all regions in the study, too, which makes the […]