Throughout 2017 we looked at a number of psychological devices marketers use to influence buyer decisions – and we’re not done yet. This week we’re looking at something called anchoring bias, which is one of the most fundamental principles in marketing today. You’ll see this as you walk around the supermarket, compare different software platforms […]
With 2017 officially behind us, it’s time to turn our attention to creating better businesses in 2018. Big things will happen this year, too, thanks to new technology innovations that bring fresh opportunities and challenges to the table. The usual marketing strategies like SEO, social media and conversion rate optimisation will continue to be important, […]
With 2018 fast approaching, marketers are busy getting their strategies in place for the year ahead – and it’s a year that promises plenty of change. We’ve got the rise of machine learning and artificial intelligence to think about, technologies like voice search coming of age and the challenge of creating more personalised web experience. […]
With a host of landing page builders available these days, it’s easy to think the design process is pretty much taken care of. But even with the best landing page builder on your side, you have to make dozens of design choices that will determine the performance of your pages. It doesn’t matter whether you […]
Webinar marketing is a favourite strategy for B2B brands looking to build a stronger relationship with their audience. Aside from capturing new leads, webinar marketing can help you gauge how qualified your prospects are and nurture them along the buying process – even if they don’t convert directly after watching. In this extended guide, we’ve […]
Webinar marketing is a vital strategy for B2B businesses and a lot of consumer brands are also turning to it for their own B2C marketing efforts. Webinars give you the chance to build a more personal relationship with your audience, delve deeper into the topics that concern them and build your brand as a place people […]
Over the last few months, we’ve been looking at a range of psychological devices marketers use to influence buyer decisions and increase conversions. Today it’s all about the mere exposure effect, one of the most widely used techniques in advertising and marketing over the last fifty years. Otherwise known as the familiarity principle, the mere […]
Over the past few months, we’ve been looking at a series of psychological and behavioural economic factors marketers use to drive conversions. This week we’re looking at the endowment effect, which explains the human habit attributing greater value to things we own than those we don’t. First, I’ll start by explaining what the endowment effect is […]
Value propositions are one of the most important elements on web pages and ads. Capturing people’s interest and getting them to find out more about what you’re offering all comes down to how successful your value propositions are. Fail with your value propositions and people probably won’t even notice your ads. They’ll hit the back […]
Sunk cost bias (otherwise known as sunk cost fallacy) is a psychological trap we fall into when making decisions. It’s the reason we overeat expensive meals, hoping to get our money’s worth. The reason we continue watching a bad film, purely because we’ve already wasted an hour of our lives on it. And it even keeps […]