Your homepage is always one of the trickiest assets of your website to optimise. No other part of your site has so much to do in a relatively short space: present your brand image, push your key selling points, explain exactly what you have to offer and convert users – or at least guide them […]
Automation is taking the marketing and wider business world by storm, thanks to a new breed of mature algorithmic technology that’s available for everyone to use. Now, brands of all sizes can create their own automated processes to transform their business into a more productive, efficient and – above all – profitable enterprise. In this […]
Marketing automation has reached maturity over the past few years, allowing businesses in every industry to do more for less. Here at Venture Harbour, we’ve transformed the way we operate thanks to automation and now we’re doing the same for our clients using the technology to boost productivity and reduce expenses. With a relatively simple […]
When 73% of B2B marketers say webinars are the most effective way to generate high-quality leads, you know there must be something to it. That stat comes from InsideSales’ Optimal Lead Generation methods report from last year, which provides insights from the world’s top sales and marketing leaders. Here at Venture Harbour, we’ve enjoyed great success […]
In many ways, marketing automation is the only trend that matters in the industry this year. After years of talking about big data, personalisation and cross-channel marketing, automation is finally making all of these things possible and the best part is it makes them accessible to businesses of all sizes. Thanks to automation, big data […]
Can you leave your business alone for a year and come back to find it bigger and more successful than when you left it? I was sat in a cafe on St Kilda beach in Melbourne, where I lived at the time, when I read this question. It immediately prompted an uncomfortable truth – my […]
For many B2B businesses, quotes and proposals are an integral part of generating leads. The problem is they can be incredibly time-consuming to create for each prospective client, especially if you’re dealing with a large number of leads on a regular basis. You want to provide the most detailed quotes and proposals as possible, tailored to […]
Best practices can be a wonderful thing, guiding you towards better website designs, marketing strategies and everything you could possibly need to build a better business. What’s not to love? The problem is best practices can also kill your conversion rates. A lot of brands, designers and marketers put too much faith in best practices, […]
Designing calls to action that convert is one of the most important and difficult tasks for marketers and online businesses. There are tonnes of best practices you can follow and guidelines to help you create more compelling CTAs yet the vast majority of brands fall short when it comes to putting these into practice. Today I’ve […]
For a number of months now, we’ve been looking at various psychological devices used by marketers to influence buyer decisions – aka cognitive biases. If you’ve been following the entire series, you’ve now got a powerful set of strategies you can apply across your website and other resources to boost conversions and increase sales. If […]