LinkedIn is understandably the first social network that comes to mind when most people think about B2B marketing. There’s good reason for this; after all, LinkedIn is built from the ground up for engaging with professionals and there aren’t any social rivals that can really say this. However, any decent B2B marketer will tell you […]
According to data from Statista, the biggest challenge for business is in the UK is attracting customers with 80% of business owners citing this as their top concern. It seems British businesses have a lead generation problem but this is nothing new – attracting customers has always been a challenge. The good news is there […]
With GDPR now in full effect, you’ve probably noticed the truly awful consent forms and nasty popups doing the rounds – you know, the ones asking you to hand over all your personal details and sell half your soul to continue using a website that clearly doesn’t put user experience high on the list of […]
The average web form converts roughly 2.35% of users who click through to a landing. We’re really not fans of that statistic here are Venture harbour because we can tell you a 2.35% conversion rate from any of your lead generation forms is way lower than it should be. We’re not saying the stat is […]
There’s a lot of hype surrounding artificial intelligence (AI) and machine learning, but there’s no denying the technologies are going to shape the future of marketing. In fact, they’re already powering most of the tools we use today – even if we don’t realise it. Google, Facebook and just about every platform we use to […]
Email marketing software tends to be priced based on the number of contacts you want to send mails to. Generally speaking, larger enterprise firms are going to have larger contact lists but this isn’t always the case – especially with the range of marketing automation tools available today. Now, it’s more feasible than ever that […]
To get better business performance from your website, you need to test your way to success because best practices and the latest design trends aren’t always going to work for your users. This means A/B testing and you’re going to need a few things to make this happen: the right KPIs, access the necessary data and the tools it takes […]
Did you know that 58% of the world’s top brands have more than 100,000 Twitter followers while 93% of people who follow an SMB on Twitter plan to buy from them in the future? These are just some of the incredible stats that prove the power of Twitter for businesses of all sizes – not only […]
There are plenty of CRM platforms out there claiming to offer everything a business could need, regardless of size – but few of them can really provide what enterprise brands need to make the most of their relationships with customers. Aside from being able to handle the number of leads you’re generating on a daily […]
Business automation is transforming the way brands operate, allowing them to do more with less and scale in ways never before possible. In theory, this means business size doesn’t matter so much and automation can actually give the advantage to smaller brands that are often able to react to new trends faster than their larger […]