Digital Marketing Blog

Anchoring Bias: 7 Ways to Use It to Boost Your Conversions (With Examples)

Throughout 2017 we looked at a number of psychological devices marketers use to influence buyer decisions – and we’re not done yet. This week we’re looking at something called anchoring bias, which is one of the most fundamental principles in marketing today. You’ll see this as you walk around the supermarket, compare different software platforms […]

Top 10 Digital Marketing Strategies for 2018

With 2017 officially behind us, it’s time to turn our attention to creating better businesses in 2018. Big things will happen this year, too, thanks to new technology innovations that bring fresh opportunities and challenges to the table. The usual marketing strategies like SEO, social media and conversion rate optimisation will continue to be important, […]

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