With so many conversion rate optimisation (CRO) tools available today, it’s easy to think anyone can pick up the latest software and transform their business. However, as with any trade, the right tools in the wrong hands can cause all kinds of damage and it takes more than a bit of software to run a […]
Finding the right mix of B2B inbound marketing strategies can be challenging and most articles covering this topic are only going to tell you the same obvious things. Generate leads from organic search, make the most of social media and don’t forget about paid advertising – that kind of rubbish. Yeah, thanks for that. In this […]
If you’re not automating your sales process in 2018, you’re getting left behind. With today’s range of tools, businesses of all sizes are turning automation into bigger results. Which means it’s not only the leading brands in your industry you need to try and catch up but also the smaller enterprises who now have the […]
If you’re on the hunt for an all-in-one customer relationship management (CRM) platform but you’re not yet ready to pay up for enterprise software, then you’ll want to keep reading. Maybe you’re not sure exactly what you need from a CRM or you simply don’t have the budget to go all-in at this stage. Whatever […]
Did you know Twitter is the most popular social marketing channel for organisations in the UK? According to CMI research, 95% of UK marketers choose Twitter as a content marketing platform for lead generation, beating LinkedIn (92%) and Facebook (74%). If that comes as a surprise, it probably shouldn’t because Twitter has proven itself as one […]
Marketing automation and CRM platforms are great for lead nurturing, but first you’ve got to be able to generate those leads to begin with. This is where your web forms come in and optimising your forms for lead generation will help you unlock the full potential of your customer relationship management (CRM) software. In this […]
In the age of personalised marketing, chatbots emerge as one of the few channels that can offer a genuine one-to-one experience between brands and users. Sadly, the hype that surrounded chatbots throughout 2016 and an unfounded focus on human-like conversations detracted from the true potential of chatbots. As far as lead generation tools, chatbots can […]
LinkedIn is understandably the first social network that comes to mind when most people think about B2B marketing. There’s good reason for this; after all, LinkedIn is built from the ground up for engaging with professionals and there aren’t any social rivals that can really say this. However, any decent B2B marketer will tell you […]
According to data from Statista, the biggest challenge for business is in the UK is attracting customers with 80% of business owners citing this as their top concern. It seems British businesses have a lead generation problem but this is nothing new – attracting customers has always been a challenge. The good news is there […]
With GDPR now in full effect, you’ve probably noticed the truly awful consent forms and nasty popups doing the rounds – you know, the ones asking you to hand over all your personal details and sell half your soul to continue using a website that clearly doesn’t put user experience high on the list of […]