One of the biggest challenges with automating a business is knowing which tasks to actually automate. Choosing individual tasks is one thing (eg: automating invoices) but creating full workflows that drive an entire marketing strategy is a completely different ball game. For example, instead of simply automating invoices, you might create a workflow that automatically […]
Conversion rate optimisation (CRO) is an essential marketing strategy but knowing what to test can be a real nightmare – especially if you’re only just getting started with CRO. Choose the wrong tests and you’re going to waste valuable time, budget and other resources that have no positive impact on your business. Keep this up […]
According to data from HubSpot, 99% of consumers check their email every day while 80% of business professionals believe email marketing increases customer retention. This shouldn’t come as a surprise. Email is one of the only channels that gives you a direct line to leads and customers individually. Crucially, it’s also the only channel, aside […]
Marketing automation is one of the biggest topics in the industry right now with brands of all sizes looking to maximise results. Interest in marketing automation has tripled over the past five years and this has been helped by new advances in technologies like machine learning – not to mention significantly more competitive prices. Over […]
According to insights from Unbounce, the average conversion rate for landing pages is 4.02% although this does vary from one industry to another. Either way, the vast majority of visitors who land on your site are going to leave without completing any valuable action and increasing conversion rates is an ongoing priority. An effective conversion […]
According to the State of PPC 2018-2019 report from Hanapin Marketing, 79% of brands say paid advertising is a major driver for their business. Search ads remain the biggest source of inbound traffic for a lot of brands and advertisers although social advertising has made big strides over the past five years or so. The […]
Conversion rate optimisation (CRO) is one of the most important marketing strategies for modern brands. If you’re looking to make the most of your traffic and maximise ROI, then optimising for conversions is the obvious place to start. It sounds like a sweet deal, too. Run a few tests and watch those conversion rates climb, […]
One of the biggest challenges for marketers in the age of GDPR and other data privacy regulations is personalising digital experiences. The more relevant you can make your marketing messages to individual users, the greater your chances of converting them into customers and convincing them to make ongoing purchases in the future. GDPR means you […]
According to research from Unbounce, the average conversion rate on business landing pages is 4.02%. In some industries, these averages can drop as low as 2.6% or reach as high as 6.1% but the key point here is that 90%+ of the traffic that lands on your site isn’t converting into anything valuable. Source: Unbounce […]
With the latest research showing online purchases involve anywhere between 20 and 500+ touchpoints, multi-channel lead nurturing has never been so important. The biggest challenge with multi-channel marketing is reliably tracking user actions, so you can identify them as they make these touchpoints and reach out to them with relevant messages to guide them along […]