Digital Marketing Blog

10 CRO Case Studies You Can Replicate to Increase Conversions

Running a successful conversion rate optimisation (CRO) campaign is easier said than done. Statistical significance can be a challenge in itself and this doesn’t guarantee you’ll even get a positive result when you get enough data to draw conclusions. Arguably, the most difficult part about conversion optimisation is pinpointing what to test. So, in this […]

9 Things We Learned From Trying All the Best Marketing Automation Tools

Over the past five years or so, we must have trialled just about every piece of marketing automation software on the market. At the very least, we’ve had a good go with all the major names in this game and learned a lot about choosing the right pieces of software along the way. If we […]

7 B2B Email Marketing Strategies for Customer Retention

Today’s B2B brands invest huge amounts of time and money on perfecting their lead generation, nurturing and customer acquisition strategies. That’s all good because every business needs a healthy stream of new customers coming in – but many brands overlook the importance of customer retention during the constant chase for new buyers. What’s wrong with […]

The Complete Guide to Lead Qualification & Scoring

According to the latest State of Inbound report by HubSpot, marketers’ top priority for the next 12 months is to convert more leads into customers. Meanwhile, the same report shows sales teams want to focus on closing more deals (75%) and improving the efficiency of the sales funnel (48%). Lead qualification and scoring (Lead Q&S) […]

What is a Marketing Qualified Lead (MQL) & Sales Qualified Lead (SQL)?

In sales and marketing, there’s endless talk about techniques for generating more leads – but what are you actually going to do with those leads once you’ve got them on board? Leads don’t pay the bills, customers do. To convert those prospects into profit (kind of the whole point), you need to know you’re generating […]

10 Case Studies of Using Blogging for B2B Lead Generation

According to Content Marketing Institute, 89% of B2B marketers are engaged in content marketing. However, separate research from Backlinko suggests 94% of all blog posts published earn a grand total of zero backlinks. Of course, backlinks aren’t the benchmark of B2B blogging success but you’ll do well to find a piece of content that generates […]

Zoho CRM Review: Where it shines (and where it’s quite overrated)

Zoho offers a comprehensive suite of business management tools to help you with everything from marketing and productivity to finance and HR. In this review, we’re focusing our attention on Zoho’s customer relationship management (CRM) platform and comparing it to some of the best alternatives in the industry. Ultimately, we decided this wasn’t the CRM […]

The Complete Guide to Lead Segmentation

If you want to convert leads into paying customers (which you do, of course), segmentation is one of the most important aspects of your marketing strategy. No matter what line of business you’re in, your target customers are going to be a diverse mix of people with different needs – and these are going to […]

SharpSpring Review: Where it shines (and where it’s quite overrated)

SharpSpring is a relatively new name in the marketing automation arena but it’s turned a few heads since hitting the market in 2014. The platform now has a reputation for being an affordable yet highly-capable option for businesses of all sizes. Naturally, this caught our attention when we were looking to find the right CRM/marketing […]

5 Best Mass Email Senders for Bulk Email Blasts

With so many email marketing platforms on the market these days, picking the right one for your needs can be tricky. When it comes to sending emails in bulk, quantity is obviously going to be a key consideration. You want to be able to send as many emails as you need – without restrictions – […]

Discover how we grew 3x websites from zero to 1M+ visitors