Conversion rate optimisation (CRO) is one of the most important marketing strategies for modern brands. If you’re looking to make the most of your traffic and maximise ROI, then optimising for conversions is the obvious place to start. It sounds like a sweet deal, too. Run a few tests and watch those conversion rates climb, […]
One of the biggest challenges for marketers in the age of GDPR and other data privacy regulations is personalising digital experiences. The more relevant you can make your marketing messages to individual users, the greater your chances of converting them into customers and convincing them to make ongoing purchases in the future. GDPR means you […]
According to research from Unbounce, the average conversion rate on business landing pages is 4.02%. In some industries, these averages can drop as low as 2.6% or reach as high as 6.1% but the key point here is that 90%+ of the traffic that lands on your site isn’t converting into anything valuable. Source: Unbounce […]
With the latest research showing online purchases involve anywhere between 20 and 500+ touchpoints, multi-channel lead nurturing has never been so important. The biggest challenge with multi-channel marketing is reliably tracking user actions, so you can identify them as they make these touchpoints and reach out to them with relevant messages to guide them along […]
According to research from Google, it can take anywhere between 20 to 500+ touchpoints for people to complete an online purchase. Not only that, but the number and type of touchpoints can vary greatly, depending on the purchase in question and the individual needs of each buyer. The modern sales process is a complex and […]
Running a successful conversion rate optimisation (CRO) campaign is easier said than done. Statistical significance can be a challenge in itself and this doesn’t guarantee you’ll even get a positive result when you get enough data to draw conclusions. Arguably, the most difficult part about conversion optimisation is pinpointing what to test. So, in this […]
Over the past five years or so, we must have trialled just about every piece of marketing automation software on the market. At the very least, we’ve had a good go with all the major names in this game and learned a lot about choosing the right pieces of software along the way. If we […]
Today’s B2B brands invest huge amounts of time and money on perfecting their lead generation, nurturing and customer acquisition strategies. That’s all good because every business needs a healthy stream of new customers coming in – but many brands overlook the importance of customer retention during the constant chase for new buyers. What’s wrong with […]
According to the latest State of Inbound report by HubSpot, marketers’ top priority for the next 12 months is to convert more leads into customers. Meanwhile, the same report shows sales teams want to focus on closing more deals (75%) and improving the efficiency of the sales funnel (48%). Lead qualification and scoring (Lead Q&S) […]
In sales and marketing, there’s endless talk about techniques for generating more leads – but what are you actually going to do with those leads once you’ve got them on board? Leads don’t pay the bills, customers do. To convert those prospects into profit (kind of the whole point), you need to know you’re generating […]