The Bootstrapped Startup Blog

50+ Tools To Help You Nail PPC in 2020

According to the State of PPC 2018-2019 report from Hanapin Marketing, 79% of brands say…

Aaron Brooks

7 CRO ‘Best Practices’ That Can Kill Your Conversion Rate

Conversion rate optimisation (CRO) is one of the most important marketing strategies for modern brands.…

Aaron Brooks

10 GDPR-Friendly Ways to Personalise Your Sales Funnel

One of the biggest challenges for marketers in the age of GDPR and other data…

Aaron Brooks

CTA Psychology: 11 Principles That Make Users Click

According to research from Unbounce, the average conversion rate on business landing pages is 4.02%.…

Aaron Brooks

11 Lead Generation Ideas That’ll Triple Your Email Signups

With the latest research showing online purchases involve anywhere between 20 and 500+ touchpoints, multi-channel…

Aaron Brooks

10 Best All-in-One Email Marketing, Automation & CRM Platforms

According to research from Google, it can take anywhere between 20 to 500+ touchpoints for…

Aaron Brooks

10 CRO Case Studies You Can Replicate to Increase Conversions

Running a successful conversion rate optimisation (CRO) campaign is easier said than done. Statistical significance…

Aaron Brooks

9 Things We Learned From Trying All the Best Marketing Automation Tools

Over the past five years or so, we must have trialled just about every piece…

Aaron Brooks

7 B2B Email Marketing Strategies for Customer Retention

Today's B2B brands invest huge amounts of time and money on perfecting their lead generation,…

Aaron Brooks

The Complete Guide to Lead Qualification & Scoring

According to the latest State of Inbound report by HubSpot, marketers' top priority for the…

Aaron Brooks

What is a Marketing Qualified Lead (MQL) & Sales Qualified Lead (SQL)?

In sales and marketing, there's endless talk about techniques for generating more leads - but…

Aaron Brooks

10 Case Studies of Using Blogging for B2B Lead Generation

According to Content Marketing Institute, 89% of B2B marketers are engaged in content marketing. However,…

Aaron Brooks

Zoho CRM Review: Where it shines (and where it’s quite overrated)

Zoho offers a comprehensive suite of business management tools to help you with everything from…

Aaron Brooks

The Complete Guide to Lead Segmentation

If you want to convert leads into paying customers (which you do, of course), segmentation…

Aaron Brooks

SharpSpring Review: Where it shines (and where it’s quite overrated)

SharpSpring is a relatively new name in the marketing automation arena but it's turned a…

Aaron Brooks

5 Best Mass Email Senders for Bulk Email Blasts

With so many email marketing platforms on the market these days, picking the right one…

Aaron Brooks

Drip Review: Where it shines (and where it’s quite overrated)

Drip is the unmistakable CRM designed specifically for eCommerce brands, promising to help online retailers…

Aaron Brooks

The Ultimate Guide to Systemising Your Business

If you've ever read those success stories of modern tech startups and wondered how on…

Aaron Brooks

5 Ways to Use Live Chat Software & Chatbots For Lead Generation

No doubt you've noticed the drastic increase in live chat widgets on websites over the…

Aaron Brooks

10 Ways to use LinkedIn for B2B Lead Generation

LinkedIn is renowned as the social network for B2B marketing but getting results from the…

Aaron Brooks