The Bootstrapped Startup Blog

Instagram Influencer Marketing from the Ground Up

Get the Instagram influencer marketing playbook on what influencer marketing is, and how to launch…

Marcus Taylor

Autopilot Review: Is It The Best Marketing Automation Software?

Autopilot is a dedicated marketing automation platform that's made a real name for itself since…

Aaron Brooks

The Marketing Mix: Building a Strategy With the 7Ps

We explore the marketing mix, its various frameworks, and most importantly how they can be…

Aaron Brooks

How to Use Marketing Segmentation to Improve Marketing Campaigns

Marketing segmentation is one of the easiest ways to boost revenue, but 89% of marketers…

Marcus Taylor

15 Marketing Tactics That Work (And How to Plan Them)

Are you getting an ROI from your marketing tactics? Here are 15 proven marketing tactics…

Marcus Taylor

51 Critical Marketing Metrics (And How to Use Them)

Struggling with underperforming campaigns? Use these 51 critical marketing metrics to spot areas for improvement…

Marcus Taylor

Target Audience: The Art & Science of Finding Your Ideal Buyers

Learn the 4-step process to finding your target audience. Discover the steps most marketers miss…

Marcus Taylor

Marketing Teams: How to Structure & Manage Them Effectively

Even the most successful marketing teams can feel like they're always playing catch-up. Consumer habits…

Aaron Brooks

Marketing Budgets: How to Set, Allocate & Optimise Them

Marketing budgets are a tricky topic for every business and there's no single formula that…

Aaron Brooks

30+ Growth Marketing Strategy Examples

Growth marketing is the agile, evidence-based alternative to slow, opinion-based traditional marketing. But what does…

Aaron Brooks

How to Implement Agile Marketing

63% of CMOs say traditional advertising is dying. Is your business flexible enough to change?…

Marcus Taylor

Marketing Budget: The Complete Guide

You know you need a marketing budget, but you don't know where to start. Our…

Marcus Taylor

The Ultimate Guide to Building a Go-To-Market Strategy

Don’t market your new products without a clear roadmap to success. Our ultimate guide outlines…

Marcus Taylor

21 Marketing Experiments & Test Ideas

Marketing works best when it’s led by evidence. In other words, a series of marketing…

Aaron Brooks

ROI Calculator: How to Calculate Marketing ROI

Proving the value of marketing campaigns can be difficult, especially at the earlier stages of…

Aaron Brooks

30+ Free Marketing Tools Compared

Marketing tools are designed to help your business grow by making your strategies more effective…

Aaron Brooks

10 Business Planning Software Solution Compared

We compare the top business planning platforms head-to-head, so you can choose the right tool…

Marcus Taylor

30 Slack Apps, Integrations & Bots to Try

Slack is one of the most popular communication tools for businesses with over 12 million…

Aaron Brooks

The Ultimate Marketing Plan in 5 Steps

Create a growth marketing plan in five steps using the same battle-tested process we use…

Marcus Taylor

The Best Sales Enablement Tools Compared [20+ Apps]

Making sales is hard. From content management to conversation insights, these sales enablement tools should…

Marcus Taylor

How to grow a SaaS business

Instagram Influencer Marketing from the Ground Up

Autopilot Review: Is It The Best Marketing Automation Software?

The Marketing Mix: Building a Strategy With the 7Ps

How to Use Marketing Segmentation to Improve Marketing Campaigns

15 Marketing Tactics That Work (And How to Plan Them)

51 Critical Marketing Metrics (And How to Use Them)

Target Audience: The Art & Science of Finding Your Ideal Buyers

Marketing Teams: How to Structure & Manage Them Effectively

Marketing Budgets: How to Set, Allocate & Optimise Them

30+ Growth Marketing Strategy Examples

How to Implement Agile Marketing

Marketing Budget: The Complete Guide

The Ultimate Guide to Building a Go-To-Market Strategy

21 Marketing Experiments & Test Ideas

ROI Calculator: How to Calculate Marketing ROI

30+ Free Marketing Tools Compared

10 Business Planning Software Solution Compared

30 Slack Apps, Integrations & Bots to Try

The Ultimate Marketing Plan in 5 Steps

The Best Sales Enablement Tools Compared [20+ Apps]

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