Search Marketing

According to the State of PPC report from Hanapin Marketing, 79% of brands say paid advertising is a major driver for their business. Search ads remain the biggest source of…

If you’re looking for a specialist PPC agency to skyrocket your advertising efforts, this is the article for you.

Quality Score is one of the most important elements in your Google Ads strategy. They help Google determine how relevant your ads are to user queries, where to place your…

The great thing about PPC advertising is you only pay when a user clicks on your ad, as opposed to traditional advertising models where you pay for people just to…

Sloppy landing pages are great at losing leads, but great landing pages are a selling power tool for online brands. Sure, designing these things can be a tricky business but…

Conversions are the cornerstone of any successful PPC strategy. Every visitor who clicks your ad is traffic you pay good money for, meaning each one that doesn’t convert is hitting…

While I don’t consider myself a black-hat SEO, I find it fascinating to experiment and learn from those who work in the most competitive niches and who push the boundaries…

Should you expect the results outlined in a proposal? Should you continue to use a consultant who doesn’t produce results in the first six months? Is it better to hire…

Over the next decade, it’s expected that an extra 3 billion people will gain access to an Internet connection, exponentially increasing the amount of content on the Internet that you…

I noticed a few pretty large traffic fluctuations across some of our sites this morning (this site’s traffic increased by 36.7% compared to last week, woohoo)! After a bit of…