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If you’re an agency looking to add email marketing to your services, you’re going to need some white-label software that allows you to manage multiple client accounts and apply your own branding.

As a professional agency, you don’t really want software logos all over your reports and dashboards, especially if you provide client access to the platform.

Of course, you could build your own email marketing software but this isn’t always realistic – or even necessary when there are excellent platfoms already offering white label solutions.

Here are the best white label email marketing tools for agencies.

What is white label email marketing software?

White label email marketing software allows you to remove the branding from existing platforms and customise their dashboards to a certain extent. The idea is to allow agencies to provide email marketing services by using these platforms, instead of building their own software solutions.

Why is this important?

Well, you’re going to need to provide your clients with reports to show them how your services are making an impact. In many cases, you’re also going to want to give your clients access to certain parts of the platform so they can access reports for themselves or even create their own email templates, campaigns, etc.

Regardless of how much access clients have to your email marketing platform, you want your agency’s logos, URLs and other branding elements to be there – not the branding of your software provider.

This is the key selling point of white label email marketing solutions and we’ve got five of the best options for your in this article.

#1: ActiveCampaign

Key features:

  • Custom domain
  • Replace ActiveCampaign logo with your own
  • Modify HTML and CSS for button colours, borders, fonts and other elements to match your brand
  • Add/remove buttons and other options
  • Remove all references and links to ActiveCampaign

ActiveCampaign is our main piece of email marketing software and it’s the platform’s excellent automation features and integration options that sealed the deal for us.

As a white label option, ActiveCampaign also gives you more freedom than SendinBlue, as well. Aside from custom domains and logos, you can also modify the style of the interface itself to match your brand. As long as you’re happy to tweak some HTML and CSS, you can change the colour of buttons and borders, change font styles and other design elements.

You can also remove buttons entirely or add them to other parts of the interface. Crucially, ActiveCampaign makes sure all references and links to itself are removed from the platform.

#2: Hubspot

If you run an agency, chances are you’re familiar with Hubspot.

While their platform is not specifically white-labelled, thousands of agencies have joined Hubspot’s partner network. First, though, let’s look at why Hubspot’s platform is such a good fit for agencies.

Hubspot has the unique benefit of being an all-in-one sales and marketing platform. By managing everything in one place from email marketing and live chat, to CRM and social media management, Hubspot is able to do an exceptional job of reporting.

Hubspot reporting

Surprisingly, most email marketing tools only report on email marketing insights, like open rate and unsubscribes. Hubspot go above and beyond, attributing every sale back to the email or channel that impacted it.

As an agency, this is crucial in proving value to clients. For clients, it solves a major problem faced by every business; knowing what’s working and what’s not.

While Hubspot comes at a hefty price, this can be an advantage to agencies who join the partner network, as Hubspot offers its partners discounts to offer clients, as well as referral fees – enabling you to build passive revenue for the agency.

Hubspot’s partner network

As a Hubspot partner, the number of perks you receive as an agency depends on how many clients you sign up. All partners receive white-label materials to educate clients, training and access to a consultant.

Hubspot partner tiers

Agencies that bring in larger amounts of revenue get free tickets to Hubspot conferences, access to write for the Hubspot blog, and additional support from the Hubspot partner ecosystem.

So while Hubspot may not offer a fully white-labelled version of their platform, it’s a strong consideration for agencies looking for an email marketing platform to use with clients.

#3: SendinBlue

Key features:

  • Logo & URL personalisation
  • Advanced contact segmentation
  • Advanced, real-time reporting
  • Multi-IP Manager
  • API Access
  • Multi-language Support

SendinBlue is a great email marketing platform and we use it here at Venture Harbour for sending transactional emails. It doesn’t provide the automation features we need and it lacks a little on the integration side of things for us, but SendinBlue is a highly capable piece of software all the same.

With its white-label offering you can customise URLs to match your domain, add your agency logo to the interface and create custom reports for different clients. Overall, it’s not the most customisable white label option but you do get multi-language support, which could be crucial if you’re dealing with clients in foreign-speaking markets.

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#4: mailingmanager

Key features:

  • Custom domain and SSL
  • Custom branding
  • Unlimited clients
  • Free trial signup pages
  • Automation processes for turning free trials into paying accounts

mailingmanager’s white label solution is designed to make it easier for creative brands to add email marketing to their list of services. The emphasis is on getting clients to sign up for free trials, use your rebranded version of the platform and then sign up for a monthly subscription.

To make this work, mailingmanager gives you a 100% white label solution that you can fully customise to match your brand. There’s no limit on the number of clients you can have on board either, so you’re never going to be held back from developing this as an additional stream of revenue.

You also have automation and CRM features rolled into the platform and mailaingmanager has automation workflows specifically for agencies to turn free trials into paying customers.

#5: Instiller

Key features:

  • Custom branding
  • Customise client accounts
  • Unlimited accounts
  • Unlimited team members

Instiller is purely a white label email marketing solution designed for agencies. This means the platform is designed from the bottom up for agencies that want to offer email marketing services.

You get a 100% white label solution, allowing you to customise domains, logos and design styles to match your brand. Instiller also gives you unlimited client accounts and there’s the added bonus of being able to create unlimited team member accounts, too.

As an email marketing platform, Instiller gives an intuitive drag-and-drop builder, strong automation options and detailed reporting. It’s just about everything you could need from a platform like this, except it’s 100%

Which is the best white label email marketing platform?

Choosing the best white label email marketing solution for your agency depends on a few factors:

  • The quality of the email marketing software itself
  • The amount of customisation options you need
  • Usability of the software

First of all, you need to make sure you have all the email marketing features your agency and clients need. Then, you need to be confident you have the freedom to customise the platform sufficiently – otherwise, there’s not much point in going white label in the first place.

Finally, you also need a solution that provides the usability your agency and clients demand. This depends entirely on how your agency works, the tools you need to integrate with and how much access you plan to give your clients to the platform. For example, will you only give them access to reporting or will you allow them to create and manage campaigns for themselves?

If you’re looking for a recommendation, ActiveCampaign gives you all the email marketing, automation and CRM features you could ever need – you don’t need to worry about that. You also get a lot of room to customise the platform – from domains and logos to button colours and font styles.

For the vast majority of agencies, this should be more than enough.

If you need (or want) a little more freedom to customise the finer details, then it’s worth taking a look at mailingmanager and Instiller, two truly 100% white label platforms.

Whether they can provide the features you and your clients need is something only you can decide.